Beverage Licensing: Constellation Partners With Coca Cola on Fresca Cocktails
By Allison Watkinson TLL Reporter The Coca-Cola Company has signed a brand authorization agreement with Constellation Brands to launch new ready-to-drink cocktails. The upcoming beverage is called Fresca Mixed. It is based on Coca-Cola’s American soft-drink Fresca. Fresca is flavored with grapefruit and is frequently used as a cocktail mixer. Fresca Mixed aims to appeal … Continue reading Beverage Licensing: Constellation Partners With Coca Cola on Fresca Cocktails
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