Blonde Sheep Licensing has been appointed exclusive global licensing-out agent for Applied Nutrition plc, a fast-growing sports nutrition, health and wellness brand.
Under the agreement, Blonde Sheep will develop and manage a global licensing program designed to extend Applied Nutrition into complementary product categories and retail channels aligned with the brand’s positioning and international footprint.
The program will initially focus on the United Kingdom, Applied Nutrition’s home market, with an emphasis on accessible food and nutrition solutions for use at home and on the go.
Applied Nutrition, headquartered in Liverpool, has built its business around in-house-manufactured sports nutrition products spanning protein, hydration, energy and performance. The company’s portfolio includes more than 120 products and multiple sub-brands, including BodyFuel, ABE and Endurance. Its products are sold in more than 85 countries worldwide.
The licensing initiative follows a period of rapid growth for Applied Nutrition, including a recent initial public offering and continued investment in manufacturing expansion and international market development.
“Applied Nutrition is one of the fastest growing and most dynamic performance brands in the market today,” said Natasha Dyson, founder and CEO of Blonde Sheep Licensing. “We’re thrilled to partner with the team to unlock global licensing opportunities, build meaningful collaborations and deliver consumer-led licensed products that stay true to the brand’s commitment to quality and performance.”
Thomas Ryder, founder and CEO of Applied Nutrition, said licensing will play a key role in the company’s next phase of growth.
“Licensing offers a powerful way to amplify our brand and reach new audiences,” Ryder said. “Blonde Sheep’s expertise, relationships and global perspective make them the ideal partner to support the next phase of our expansion.”
Blonde Sheep Licensing is an international licensing consultancy and agency that works with brand owners and manufacturers to generate incremental revenue through strategic licensing partnerships. The agency develops new licensing programs, expands existing ones and supports internal licensing teams across multiple product categories and retail tiers in the U.K. and international markets.
Applied Nutrition positions itself as one of Europe’s fastest-growing sports nutrition, health and wellness brands. The company produces the majority of its products in-house at its manufacturing facility in Liverpool, which holds BRC AA+, Informed Sport and ISO 17025 accreditations.