By Gary Symons TLL Editor in Chief Layer Licensing, the innovative licensing marketplace for video games, has been acquired by the UK-based licensing agency AT New Media. Layer is a digital matchmaking platform between IP holders looking to extend their licensing activities into the games industry, and game developers and publishers seeking licensable IP to include in … [Read more...] about Layer Licensing Marketplace Acquired by AT New Media
Licensing Software
Octane5 Builds Licensing Specific CRM Into BrandComply
By Gary Symons TLL Editor in Chief Licensing software company Octane5 has just released a major update to BrandComply, adding an industry-specific Customer Relations Management system (CRM) named Deal. Octane5 president Mike Dunn said the idea for Deal was inspired by customers, who found solutions like Salesforce didn’t meet their specific needs. “That development … [Read more...] about Octane5 Builds Licensing Specific CRM Into BrandComply
Expo: Revolutionizing Brand Management with JPatton and Direct Licensing Hub
TLL FEATURE In today’s ever-evolving licensing landscape, the need for a strategic approach to product and channel segmentation, along with the need for increased speed to market, can often create chaos for brands and agencies that lack the proper tools to effectively manage their licensing ecosystem. Brand and licensing managers are constantly seeking new ways to … [Read more...] about Expo: Revolutionizing Brand Management with JPatton and Direct Licensing Hub
Octane 5: Powering the Licensing Industry for over 20 Years
By Gary Symons TLL Editor in Chief The licensing industry is a sector rich in innovation, and, in fact, many would say that innovation is at the heart of licensing. Creating new products and services is really the entire point of the sector, and so it just makes sense that the licensing industry would be quick to adopt cutting edge software. One of the most innovative … [Read more...] about Octane 5: Powering the Licensing Industry for over 20 Years
Supercharge Your Licensing Business With AI-Powered License Selector
By Gary Symons TLL Editor in Chief The market research company BrandTrends has released a new type of licensing software, based on the analytical power of artificial intelligence. Called License Selector, the licensing-focused AI bot is accessed through a simple query interface called Millie, which allows the user to ask a question about various brands, and receive an … [Read more...] about Supercharge Your Licensing Business With AI-Powered License Selector
Revolutionizing Brand Management with JPatton and Direct Licensing Hub
TLL FEATURE In today’s ever-evolving licensing landscape, the need for a strategic approach to product and channel segmentation, along with the need for increased speed to market, can often create chaos for brands and agencies that lack the proper tools to effectively manage their licensing ecosystem. Brand and licensing managers are constantly seeking new ways to leverage … [Read more...] about Revolutionizing Brand Management with JPatton and Direct Licensing Hub
BrandTrends and Pulse Partners Put AI to Work on Market Research
By Gary Symons TLL Editor in Chief BrandTrends Group has teamed up with Pulse Partners to transform market research through the use of artificial intelligence. The companies say the strategic partnership is designed to transform the fields of market research and insights generation, promising to deliver innovative solutions and set new industry benchmarks. Under … [Read more...] about BrandTrends and Pulse Partners Put AI to Work on Market Research
Dependable Solutions: 2024’s Most Impactful Software Service Provider
TLL Staff Dependable Solutions' status as a top provider of licensing software was confirmed, as it was named Most Impactful Service Provider at the 2024 Licensing Excellence Awards. The company is globally renowned for delivering top-tier software and services for licensors, licensees, and licensing agencies. This superior service accolade reinforces their steadfast … [Read more...] about Dependable Solutions: 2024’s Most Impactful Software Service Provider
JPatton Displaying Cutting Edge Brand Protection at Expo
TLL Feature In the world of licensing, nothing is more important than protecting your brand. But according to Franco Diaz of the brand protection technology manufacturer JPatton, many brand owners don’t invest in brand protection, only to pay for it later in terms of reputational damage, declining stock price, lawsuits/litigation, and lost sales. Diaz is head of … [Read more...] about JPatton Displaying Cutting Edge Brand Protection at Expo
BrandTrends Unveils Major Improvement to Its Global IP Tracker
By Gary Symons TLL Editor in Chief BrandTrends Group has just announced major improvements to Global IP Tracker, its market research technology for licensing. BrandTrends Group is one of the most fascinating companies in the licensing technology marketplace. The company is a pioneer in marketing research that specializes in measuring the performance of brands and … [Read more...] about BrandTrends Unveils Major Improvement to Its Global IP Tracker