By Allison Watkinson TLL Reporter St. Jude Children’s Research Hospital is launching its 22nd annual Thanks and Giving campaign with celebrity and brand partnerships. “I’m incredibly proud to have been part of the St. Jude family for more than 17 years and I knew from day one I’d always be involved, whether through my voice or my presence,” said Luis Fonsi. “St. Jude is not … [Read more...] about St. Jude Launches its Annual Thanks and Giving Campaign
Non-profits
Who’s News: Lisa Orman and Lourdes Arocho Join Women in Toys Board
TLL Staff Women in Toys, Licensing & Entertainment (WiT) added some horsepower to their board of directors, adding Lisa Orman of KidStuff and Lourdes Arocho from Paramount. Lisa Orman is the founder and president of KidStuff PR, a public relations agency she launched in 1994 as the agency of record for retailer Zany Brainy. For more than 30 years, she has specialized in … [Read more...] about Who’s News: Lisa Orman and Lourdes Arocho Join Women in Toys Board
Mattel and MoMA Form Creative Design Partnership
By Gary Symons TLL Editor in Chief Mattel, Inc. and The Museum of Modern Art (MoMA) have announced a partnership to create new products inspired by the museum's prodigious art collection. “MoMA has long championed the transformative power of art and design as a catalyst for education and creativity,” said Jesse Goldstine, Chief Retail Officer at MoMA. “By joining forces with … [Read more...] about Mattel and MoMA Form Creative Design Partnership
Products of Change Putting Sustainability in the Spotlight at BLE
By Gary Symons TLL Editor in Chief Products of Change (POC) is set to take center stage at Brand Licensing Europe (BLE) this October, spotlighting sustainability and innovation in the licensing industry through a series of talks, showcases and collaborations. The organization will host its “POC Power Hour” in the Networking Hub on Tuesday, October 7, bringing together … [Read more...] about Products of Change Putting Sustainability in the Spotlight at BLE
Pelham Leather Goods Partners With London Zoo on ‘Wild’ Collection
TLL Staff Pelham Leather Goods Ltd. has announced a new brand collaboration with London Zoo, unveiling a Spring/Summer 2026 collection that blends fashion with conservation. The partnership marks the first time Pelham, known for its luxury luggage and accessories, has teamed with the Zoological Society of London (ZSL), the global conservation charity that operates London … [Read more...] about Pelham Leather Goods Partners With London Zoo on ‘Wild’ Collection
Peanuts Renews Charitable Partnership with American Red Cross
By Allison Watkinson TLL Reporter Peanuts Worldwide and the American Red Cross have relaunched their collaborative partnership to gift limited-edition t-shirts to blood donors. In honor of Peanuts 75th anniversary, volunteers who donate blood to the Red Cross will once again receive an exclusive co-branded mystery bag. Running from August 29 to September 21, the … [Read more...] about Peanuts Renews Charitable Partnership with American Red Cross
‘Future-Fit Businesses’ Highlighted at Products of Change Conference 2025
Submitted by Products of Change by Kathryn Brand The focus for the Products of Change (POC) Conference this year is firmly on efficiency, circularity, cost-savings and the business-case for sustainable change, which is why POC is lining up a roster of speakers and organizations that will demonstrate sustainability isn’t just about responsibility—it’s about resilience and … [Read more...] about ‘Future-Fit Businesses’ Highlighted at Products of Change Conference 2025
Smiley and RED Unite to Support Women and Girls in Vulnerable Communities
By Gary Symons TLL Editor in Chief For the first time in its five-decade history, Smiley is changing its iconic yellow face to red, thanks to a partnership with the charity RED. The globally recognized symbol of positivity has partnered with RED, the nonprofit founded by U2 singer Bono and Bobby Shriver in 2006, to launch a creative collaboration with a life-saving purpose. … [Read more...] about Smiley and RED Unite to Support Women and Girls in Vulnerable Communities
Products of Change: New Methodology Unveiled to Measure Greenhouse Gas Emissions
Article Submitted by POC Editor Kathryn Brand Products of Change (POC) and South Pole, a carbon asset developer and climate consultancy, have developed a comprehensive methodology to allow the brand and licensing industry to more accurately measure its GHG footprint, and therefore more assuredly begin its journey of reduction. The process included consultation with key … [Read more...] about Products of Change: New Methodology Unveiled to Measure Greenhouse Gas Emissions
IPR Licensing Unleashes New Opportunities for Dogs Trust
By Allison Watkinson TLL Reporter IPR Licensing has been appointed to serve as the exclusive licensing agency for the non-profit organization, Dogs Trust. The new partnership will see IPR Licensing develop a comprehensive brand licensing program across a wide array of product categories. “We are absolutely delighted to be working with Dogs Trust,” said IPR Licensing … [Read more...] about IPR Licensing Unleashes New Opportunities for Dogs Trust