The Licensing Letter

Automotive/Motor Vehicle

Renault Tasks Poetic With Turbocharging Its Global Brand

By Gary Symons TLL Editor in Chief French auto giant Renault has signed a three-year deal with apparel licensee Poetic Brands for apparel and accessories. Under the agreement, Poetic will design, manufacture and distribute adults’ and children’s apparel and accessories for the European market, celebrating Renault as one of the world's top automotive brands. “The … [Read more...] about Renault Tasks Poetic With Turbocharging Its Global Brand

Energizer and Jeep Partner on Rugged New Lighting Collection

By Gary Symons TLL Editor in Chief Energizer Holdings Inc. has partnered with the Jeep brand to launch a new collection of portable lighting products designed for outdoor enthusiasts. The Jeep x Energizer collection, available online and at select U.S. retailers, includes eight lighting products ranging from headlamps and lanterns to flashlights and keychain accessories. … [Read more...] about Energizer and Jeep Partner on Rugged New Lighting Collection

VW and Beanstalk Shift into High Gear with Video Game Deal

TLL Staff Buckle up, gamers: Volkswagen is steering into the fast lane of interactive entertainment with the help of Beanstalk, a leading brand licensing agency. The global agency has been named the automaker’s exclusive global licensing partner for video games. The collaboration intends to supercharge Volkswagen’s digital presence by expanding its lineup of new and classic … [Read more...] about VW and Beanstalk Shift into High Gear with Video Game Deal

MC Releases Stunning New E-Bike Inspired by Volkswagen

By Gary Symons TLL Editor in Chief Volkswagen and MC E-Bike have released a new, retro-styled e-bike, inspired by Volkswagen's 'Bulli' minivan. With an iconic retro design and state-of-the-art e-bike technology blended into a revolutionary fusion: The officially licensed Volkswagen Bulli Bike blends a sharp retro design that conceals state-of-the-art e-bike … [Read more...] about MC Releases Stunning New E-Bike Inspired by Volkswagen

Lexus Unveils “Wicked”-Inspired Vehicles Ahead of Film’s Los Angeles Premiere

TLL Staff In a creative collaboration with Universal Pictures, Lexus has revealed two custom-wrapped vehicles inspired by the beloved witches of Oz in the upcoming cinematic adaptation of Wicked. Set to make their debut at the green-carpet premiere on November 9 at the Dorothy Chandler Pavilion in Los Angeles, the eye-catching Elphaba TX and Glinda TX models channel the … [Read more...] about Lexus Unveils “Wicked”-Inspired Vehicles Ahead of Film’s Los Angeles Premiere

Blade Runner 2049 Suing Tesla for Copyright Infringement

By Gary Symons TLL Editor in Chief This may be the most '2024' news story I've seen yet, especially for the licensing industry. Combining artificial intelligence, copyright infringement, sci fi movies, robot taxis, Tesla, and a brash move by Elon Musk, a new lawsuit from the makers of Blade Runner 2049 is like a mashup of 2024 doom-scrolling headlines. Blade Runner 2049 … [Read more...] about Blade Runner 2049 Suing Tesla for Copyright Infringement

Vineyard Vines Returns to its Roots With Licensed Jeep Collaboration

By Allison Watkinson TLL Reporter Vineyard Vines has announced a new licensing collaboration with Jeep for a limited-edition apparel collection and promotional campaign. "The Jeep brand holds a rich, truly American history that is steeped in freedom and adventure and holds a unique place deep in the hearts of our owners and enthusiasts as well as fans and followers," … [Read more...] about Vineyard Vines Returns to its Roots With Licensed Jeep Collaboration

Lexus Goes to Bat for Cognizant Major League Cricket League

By Allison Watkinson TLL Reporter Cognizant Major League Cricket (MLC) has secured a licensing sponsorship partnership with the Lexus automotive brand for the league's upcoming second season. MLC is the first professional Twenty20 cricket championship to operate in the US. Exclusively sanctioned by USA Cricket, MLC showcases players from around the globe. MLC's first … [Read more...] about Lexus Goes to Bat for Cognizant Major League Cricket League

Tommy Bahama Announces Licensing Agreement with Club Car

By Allison Watkinson TLL Reporter Tommy Bahama has signed a licensing partnership with Club Car for special-edition customizable golf vehicles. The licensing collaboration will launch with a special-edition Tommy Bahama Onward vehicle that features a signature heritage print, custom upholstery, accessories and more. “We’re excited to bring to market this new collaboration with … [Read more...] about Tommy Bahama Announces Licensing Agreement with Club Car