By Gary Symons TLL Editor in Chief Netflix is summoning some serious licensing voodoo as it names both Mattel, Inc. and Hasbro, Inc. as global co-master toy licensees for KPop Demon Hunters. The dual partnership marks the first time Netflix has appointed two toy companies to share co-master status on a single property. That likely a sign that the platform is pulling out all … [Read more...] about Mattel and Hasbro Named as Toy Licensees for KPop Demon Hunters
Anime
Yu-Gi-Oh! Secures New Licensees Across Europe
By Allison Watkinson TLL Reporter Konami Cross Media NY has secured a series of new licensing deals for the Yu-Gi-Oh! franchise across the European market. The new licensing partners for the franchise include Forbidden Planet, Fine Chaos, Clementoni, Finesse Skateboards, Gatherers’ Tavern, Hiya Toys and Pernigotti. Spanning multiple categories, the new licensees will begin … [Read more...] about Yu-Gi-Oh! Secures New Licensees Across Europe
Wildbrain CPLG Tagged as Global Licensing Agency for Fuzzballs
TLL Staff Licensing agency WildBrain CPLG has signed a global representation agreement with Kyandii Ltd to expand the reach of Fuzzballs, a fast-growing pop culture brand created by Marc Sach. The partnership will see WildBrain CPLG lead a cross-category licensing program for Fuzzballs in major markets including the U.S., U.K. and Greater China, with plans to expand further … [Read more...] about Wildbrain CPLG Tagged as Global Licensing Agency for Fuzzballs
Konami Announces Global Apparel Deals for Yu-Gi-Oh
By Allison Watkinson TLL Reporter Konami Cross Media NY has secured partnerships for the Yu-Gi-Oh! franchise that will bring licensed apparel to fans around the world. The new licensing partners include Vanquish Fitness, Creating Fun and Steady Hands. “Each of our new partners is looking to expand their anime presence in the marketplace and Yu-Gi-Oh! is their top choice,” … [Read more...] about Konami Announces Global Apparel Deals for Yu-Gi-Oh
‘One Piece’ Returns to Light Up Las Vegas During Licensing Expo 2025
By Gary Symons TLL Editor in Chief The popular anime franchise One Piece will once again illuminate the Las Vegas skyline this month as part of a special activation timed with Licensing Expo 2025. Toei Animation just announced that a custom animation celebrating One Piece will be displayed on the Exosphere—the massive LED-covered exterior of the Sphere in Las Vegas—from May … [Read more...] about ‘One Piece’ Returns to Light Up Las Vegas During Licensing Expo 2025
Konami Cross Media NY Secures Yu-Gi-Oh! Apparel Deals in ANZ
By Allison Watkinson TLL Reporter Konami Cross Media NY has signed new Yu-Gi-Oh! licensing partnerships in Australia and New Zealand through its sub-agent Sugoi Co. As the Yu-Gi-Oh! franchise's official sub-agent for the ANZ region, Sugoi Co's Jason Wang has signed three new licensees for the brand that will focus on developing high-quality Yu-Gi-Oh! fashion. These … [Read more...] about Konami Cross Media NY Secures Yu-Gi-Oh! Apparel Deals in ANZ
Sony Pictures Announces Three New Video Game Adaptations
By Gary Symons TLL Editor in Chief Sony Pictures is continuing its program of adapting top video games into films and series with three new adaptations. The new films and series will include adaptations of the runaway hit game Helldivers (pictured above), Horizon Zero Dawn, and Ghost of Tsushima. The announcements were made at the CES 2025 tech trade show, where Sony … [Read more...] about Sony Pictures Announces Three New Video Game Adaptations
“Dream Partnership:” Aardman Producing Content for Pokémon
TLL Staff The animation studio Aardman, creators of Wallace & Gromit, Chicken Run, and Shaun the Sheep, is bringing its stop-motion expertise to the world of Pokémon. The Pokémon Company International and Aardman announced Wednesday that content coming from their collaboration will be released sometime in 2027. What will that content consist of? Unfortunately, there are … [Read more...] about “Dream Partnership:” Aardman Producing Content for Pokémon
Yu-Gi-Oh Celebrates the Holidays With Ugly Sweaters
By Gary Symons TLL Editor in Chief The Anime brand Yu-Gi-Oh is leaning into the ugly holiday sweater trend in a big way, in partnership with BoxLunch. The two companies are teaming up to launch an exclusive line of Yu-Gi-Oh apparel, which is now available in BoxLunch stores and at BoxLunch.com. The announcement was made today by Jennifer Coleman, Vice President of … [Read more...] about Yu-Gi-Oh Celebrates the Holidays With Ugly Sweaters
Ultraman’s Monster Trading Card Game Launching Globally
By TLL Staff Tsuburaya Productions has announced an officially licensed Ultraman trading card extension in honor of Ultraman Day. The Ultraman Card Game will debut at international retail locations with a simultaneous release in four languages and 15 regions across the globe. The officially licensed Ultraman trading cards will be available in Japanese, English, Simplified … [Read more...] about Ultraman’s Monster Trading Card Game Launching Globally