At right, a scene from RWS Global's product 'Chicago: The Musical. Photo credit: Jeremy Daniel. By Gary Symons TLL Editor in Chief RWS Global is staging new productions that highlight the work of Broadway legends Bob Fosse and Gwen Verdon. The Verdon Fosse Legacy, the organization dedicated to preserving the work of Bob Fosse and Gwen Verdon, has partnered with RWS Global … [Read more...] about Jazz Hands Are Back in RWS Global Collab With Verdon Fosse Legacy
Theatre
Lexus Unveils “Wicked”-Inspired Vehicles Ahead of Film’s Los Angeles Premiere
TLL Staff In a creative collaboration with Universal Pictures, Lexus has revealed two custom-wrapped vehicles inspired by the beloved witches of Oz in the upcoming cinematic adaptation of Wicked. Set to make their debut at the green-carpet premiere on November 9 at the Dorothy Chandler Pavilion in Los Angeles, the eye-catching Elphaba TX and Glinda TX models channel the … [Read more...] about Lexus Unveils “Wicked”-Inspired Vehicles Ahead of Film’s Los Angeles Premiere
Betty Boop Gets New Licensing Collabs Through Global Icons and Fleischer Studios
By Allison Watkinson TLL Reporter Global Icons and Fleischer Studios have signed a wide range of new licensing collaborations for the Betty Boop entertainment brand. Launched in 1930, the Betty Boop character IP was created by Max Fleischer of Fleischer Studios, in association with Paramount. Since its creation, the Betty Boop brand has been featured in a wide range of movies, … [Read more...] about Betty Boop Gets New Licensing Collabs Through Global Icons and Fleischer Studios
Royal Shakespeare Company and Brandgenuity to Show ‘All the World’s a Stage’
By Gary Symons TLL Editor in Chief Brandgenuity has been named as the exclusive global licensing agency for the world-renowned Royal Shakespeare Company. Brandgenuity is a TLL Top 20 licensing agency that extends brands into products, services and experiences for an impressive portfolio of clients that include BMW, Kahlua, Nissan, Church & Dwight, Sazerac (Fireball … [Read more...] about Royal Shakespeare Company and Brandgenuity to Show ‘All the World’s a Stage’
Schools Compete for Magical Opportunity With Harry Potter
Broadway Licensing Global Introduces Competition for Schools to Produce Harry Potter and the Cursed Child High School Edition Productions in Their State By Gary Symons TLL Editor in Chief Broadway Licensing Global is launching a contest to see who will stage the first official school production of Harry Potter and the Cursed Child. BLG and its family of imprints … [Read more...] about Schools Compete for Magical Opportunity With Harry Potter