The Licensing Letter

Metaverse Gaming

Moose Toys and Gamefam Bring Back Goo Jit Zu to Roblox

By Gary Symons TLL Editor in Chief Good news for Goo Jit Zu black belts around the world, as the popular game returns to Roblox for the holiday season. Toymaker Moose Toys and metaverse experience creator Gamefam say they're bringing the game back due to popular demand. Goo Jit Zu is, of course based on the toy line from Moose Toys, and this new collaboration … [Read more...] about Moose Toys and Gamefam Bring Back Goo Jit Zu to Roblox

Sesame Workshop and Roblox Build Immersive Experience

By Allison Watkinson TLL Reporter Sesame Workshop and Roblox are launching an interactive online Sesame Street experience within the Roblox gaming and metaverse platform. Titled Sesame Street: Neighborhood Adventures, the licensed experience offers multiple gameplay features that can be accessed through a central Hub. The Sesame Street: Neighborhood Adventures Hub was … [Read more...] about Sesame Workshop and Roblox Build Immersive Experience

Gamefam Brings KIDZ BOP Back To Car Dealership Tycoon

By Allison Watkinson TLL Reporter Gamefam and KIDZ BOP have announced the return of the family-friendly music brand to Gamefam’s Car Dealership Tycoon Roblox game. Designed to promote the release of the KIDZ BOP 51 album, the partnership brings several licensed integrations to the Car Dealership Tycoon game. These in-game integrations include a branded city center, … [Read more...] about Gamefam Brings KIDZ BOP Back To Car Dealership Tycoon

Cirque du Soleil Somersaults into The Sandbox Metaverse

By Allison Watkinson TLL Reporter The Sandbox platform has launched a collaborative partnership with Cirque du Soleil to bring the brand’s artistic performances to the Metaverse. The collaboration will expand the entertainment brand with two licensed gaming experiences that will headline Alpha season 6 within The Sandbox Metaverse. The first licensed game will be … [Read more...] about Cirque du Soleil Somersaults into The Sandbox Metaverse

BBC Earth and Minecraft Education Launch Dinosaur-Themed Learning Adventure

By Gary Symons TLL Editor in Chief BBC Earth and Minecraft Education are digging into a new interactive classroom experience called Building With Dinosaurs. The global educational initiative lets students step into the muddy boots of paleontologists and bring prehistoric creatures to life in true Minecraft style: block by block. The launch coincides with the 2025 return of … [Read more...] about BBC Earth and Minecraft Education Launch Dinosaur-Themed Learning Adventure

Licensed Brands Playing Together in The Sandbox

TLL Staff The Sandbox, a leading metaverse platform under Animoca Brands, is set to launch Alpha Season 5, featuring several licensed partners. This six-week event will introduce over 40 new games and experiences, featuring collaborations with renowned franchises such as Jurassic World, Teletubbies, Deepak Chopra, Atari, Hellboy (2019), Love Island, Care Bears, Terminator: … [Read more...] about Licensed Brands Playing Together in The Sandbox

Netflix and Voldex Develop NFL Christmas Events for Nextworld and NFL Roblox Experiences

By Allison Watkinson TLL Reporter Netflix and Voldex have developed immersive NFL Christmas Games-inspired events on the Nextworld and NFL Universe Football experiences within the Roblox platform. Streaming live on Netflix, the NFL Christmas Games features teams like the Kansas City Chiefs, Baltimore Ravens, Pittsburgh Steelers and Houston Texans as they compete in football … [Read more...] about Netflix and Voldex Develop NFL Christmas Events for Nextworld and NFL Roblox Experiences

Perfetti Van Melle Unveils Chupa Chups City in The Sandbox Metaverse

TLL Staff Perfetti Van Melle is taking its popular Chupa Chups brand into uncharted territory with the launch of Chupa Chups City in The Sandbox. This colorful, candy-themed virtual playground marks a bold step in the brand’s evolution, the partners say, blending sweetness, fun, and interactivity in an immersive digital experience. The Sandbox is a leading … [Read more...] about Perfetti Van Melle Unveils Chupa Chups City in The Sandbox Metaverse

Gamefam and Spin Master Bring Monster Jam Back to Roblox

By Allison Watkinson TLL Reporter Gamefam and Spin Master are bringing licensed Monster Jam content to the Car Dealership Tycoon Roblox game for the third consecutive year. This year's Car Dealership Tycoon x Monster Jam takeover will allow players to access a variety of limited-edition in-game features, including exclusive Monster Jam-inspired gameplay modes, truck … [Read more...] about Gamefam and Spin Master Bring Monster Jam Back to Roblox