WildBrain CPLG has further expanded its Lifestyle portfolio with the signing of global representation rights for Sauber Motorsport AG. Under the terms of the licensing deal, WildBrain CPLG will handle all Sauber brands. This will include Sauber Motorsports, which owns and operates the Alfa Romeo F1 Team ORLEN. It also includes Sauber Technologies and Sauber Esports. The initial … [Read more...] about Wildbrain Races To Expand Lifestyle Portfolio With Sauber Motorsports
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Licensing Jobs: ZAG Appoints New Consumer Products VP For Expansion in Africa, Middle East
The award-winning animation studio ZAG has appointed Carlotta Caracciolo as its first consumer products VP for the Middle East and Africa. Caracciolo will oversee the company’s consumer products strategy in the region. The appointment was announced today by Julian Zag, SVP of Global Operations and Head of Consumer Products, to whom Caracciolo reports. In her new role at ZAG, … [Read more...] about Licensing Jobs: ZAG Appoints New Consumer Products VP For Expansion in Africa, Middle East
Apparel Licensing: Hunter Creates Killer Fashion for BBC Hit Killing Eve
By Allison Watkinson TLL Reporter The British outerwear company Hunter is launching a licensed capsule collection for the hit BBC program Killing Eve. The collection is being created in collaboration with BBC America's and Sid Gentle Films television series Killing Eve in a deal facilitated by the global licensing company IMG. Since its founding in Scotland more than 160 … [Read more...] about Apparel Licensing: Hunter Creates Killer Fashion for BBC Hit Killing Eve
Sustainable Licensing: Popeye and Angry Birds Partner to Clean Up The Oceans
Polluters better watch out, as Popeye the Sailorman has partnered with the Angry Birds for a tournament supporting ocean cleanup efforts. The partnership between Popeye rights holder King Features and Angry Birds developer Rovio Entertainment will see a tournament hosted to support The SeaCleaners, an ocean cleanup organization. Created in 2016 by Franco-Swiss skipper Yvan … [Read more...] about Sustainable Licensing: Popeye and Angry Birds Partner to Clean Up The Oceans
Toy Licensing: Mattel Working With Netflix on He-Man Feature Film
By Allison Watkinson TLL Reporter Mattel and Netflix have announced the development of a licensed Masters of the Universe live-action motion picture. The film is slated to begin production in the summer of 2022. The Nee brothers will co-direct from a screenplay co-written with David Callaham, while rising star Kyle Allen will star as Prince Adam and his alter-ego, … [Read more...] about Toy Licensing: Mattel Working With Netflix on He-Man Feature Film
Dorian and Lionsgate Partner to Increase Opportunities for Women in Gaming
By Allison Watkinson TLL Reporter The female-focused game creation platform Dorian has partnered with global content leader Lionsgate for a licensed Blair Witch game contest. But beyond that limited partnership is a much greater goal to increase female representation in the video gaming industry. Dorian is a no-code game creation and streaming platform focused on … [Read more...] about Dorian and Lionsgate Partner to Increase Opportunities for Women in Gaming
Licensing Expo Says Live Trade Show Will Return to Vegas In May
By Gary Symons TLL Editor in Chief In what may be a sign that COVID's grip is loosening, Licensing Expo has announced the world's largest licensing trade show is returning to Las Vegas on May 24. The upcoming event will mark the first time the show has been held in person since 2019. Licensing Expo is organized by Informa Markets in partnership with industry trade … [Read more...] about Licensing Expo Says Live Trade Show Will Return to Vegas In May
Mattel Snags Global Deal For Disney Princess and Frozen
Multi-Category Collection Expected to Arrive at Retailers Worldwide Beginning 2023 Toy giant Mattel has signed a global, multiyear licensing deal for two of Disney's most popular franchises. Under the agreement, Mattel will have the global licensing rights to develop lines of toys for the Disney Princess line and the Frozen franchise. The agreement is with Disney Consumer … [Read more...] about Mattel Snags Global Deal For Disney Princess and Frozen
Author Inks Her Own Deal For Kids Book Collection
Author Zane Carson Carruth has partnered with a mailing catalog for release of a two-piece set collection of her popular children’s novel series. The set will include the first book in the series; The World’s First Tooth Fairy…Ever, and a Coloring & Activity Book based on the award-winning novels. Zane Carson Carruth is an international children’s book author, a certified … [Read more...] about Author Inks Her Own Deal For Kids Book Collection
Who’s News: Susan Brandt Promoted to CEO at Dr. Seuss Enterprises.
Promotion Comes as the Company Wraps Up Its Highest Revenue Year Ever By Gary Symons TLL Editor in Chief Anyone following stories in TLL about Dr. Seuss Enterprises will know the company has been on a tear of lucrative licensing deals. And as revenues have soared, Dr. Seuss Enterprises announced that its president Susan Brandt is also taking on the role of CEO. Brandt is an … [Read more...] about Who’s News: Susan Brandt Promoted to CEO at Dr. Seuss Enterprises.