Timex has become the Official Timekeeper of UFC, in a deal that will see the release of exclusive, UFC-branded watches. The deal between Timex and UFC includes a number of components, as the watchmaker will be both a sponsor and a licensing partner. "We could not be more excited to partner with UFC to create a collection of Timex UFC timepieces that embody the toughness and … [Read more...] about Sports Licensing: UFC Partners With Timex For Tough Timepieces
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Genius Continues Expansion With Hire Of New CFO
GENIUS BRANDS APPOINTS FINANCIAL MARKETS AND ENTERTAINMENT INDUSTRY EXECUTIVE ZRINKA DEKIC AS CHIEF FINANCIAL OFFICER After acquiring WOW! Unlimited Media and Your Family Entertainment AG over the past month, Genius Brands International has now appointed industry veteran Zrinka Dekic as its new Chief Financial Officer. Dekic will also take on the role of Head of Strategy and … [Read more...] about Genius Continues Expansion With Hire Of New CFO
December Film Release Schedule For North America
By Gary Symons The Licensing Letter It's been well over a year since The Licensing Letter stopped publishing regular reports on film release dates, because of the large number of cancellations due to the COVID-19 pandemic. Now, however, a general decline in case numbers due to vaccinations has solidified release dates, and the film release schedule will again be a … [Read more...] about December Film Release Schedule For North America
Character Licensing: Larusmiani Unveils First Luxury Men’s Wear Collection for MGM
By Allison Watkinson TLL Reporter The luxury menswear brand Larusmiani has partnered with MGM on a capsule collection inspired by the Pink Panther films. The tailoring and clothing brand Larusmiani was founded in 1922 and features handmade clothing and accessories by expert Italian artisans using natural materials. The recently released Pink Panther collection is … [Read more...] about Character Licensing: Larusmiani Unveils First Luxury Men’s Wear Collection for MGM
Automotive Licensing: Luchese’s Cowboy Boots Are ‘Ram Tough’
Ram Truck drivers like both their vehicles and their boots to be just as tough as they are. Now, the Ram Truck brand is partnering with legendary Texas bookmaker Lucchese to create a line of premium Western boots. Lucchese says the line is inspired by the craftsmanship and quality materials that are hallmarks of the 2021 Ram 1500 Limited Longhorn 10th Anniversary … [Read more...] about Automotive Licensing: Luchese’s Cowboy Boots Are ‘Ram Tough’
Literary Licensing: Wattpad Partners With ViacomCBS On Book-To-Series Deal
The innovative publishing platform Wattpad is teaming up with ViacomCBS to create a slate of new TV series. Wattpad is a different type of publishing service, as it focuses on creating success for writers whose stories catch on with the platform's audience. For example, Wattpad has its own studio arm, which is the division that will work with ViacomCBS. Those stories will be … [Read more...] about Literary Licensing: Wattpad Partners With ViacomCBS On Book-To-Series Deal
Licensing Law: Andy Warhol Foundation Asks Supreme Court For Legal Review
The Andy Warhol Foundation is asking the Supreme Court to weigh in on a lawsuit over the artist's Prince Series, produced in 1984. The lawsuit was filed in 2017 by photographer Lynn Goldsmith, who claims Warhol’s Prince Series was largely based on photographs she took while on assignment for Newsweekmagazine. Those photos, like Warhol's paintings, depict the rock star Prince, … [Read more...] about Licensing Law: Andy Warhol Foundation Asks Supreme Court For Legal Review
Motorsports Licensing: VP Racing Fuels Partners With The Fan-Brand for Home Décor
VP Racing Fuels and The Fan-Brand are joining forces through a licensing agreement to put some vroom in home decor. A global leader in performance fuels, lubricants, and additives, VP Racing Fuels announced this week it has signed a licensing agreement with The Fan-Brand for an extensive line of home décor products. "The Fan-Brand has created an incredible selection of VP … [Read more...] about Motorsports Licensing: VP Racing Fuels Partners With The Fan-Brand for Home Décor
Home Goods Licensing: Samsung and Tetris A Perfect Fit
By Allison Watkinson TLL Reporter Samsung has teamed up with The Tetris Company to launch limited-edition food storage containers in the iconic Tetris shapes to help reduce food waste. These new products are called Samsung Stackers and are inspired by the world-famous puzzle game Tetris, which has remained popular since its creation in 1984. The first-of-its-kind storage … [Read more...] about Home Goods Licensing: Samsung and Tetris A Perfect Fit
Christmas Retail: Black Friday Shoppers Down Slightly From 2020
By Gary Symons TLL Editor in Chief The National Retail Federation says the number of Black Friday shoppers was down slightly this year, but roughly in line with the average over the past four years. The NRF says nearly 180 million Americans shopped during the five-day holiday shopping period from Thanksgiving Day through Cyber Monday, according to the annual survey released … [Read more...] about Christmas Retail: Black Friday Shoppers Down Slightly From 2020