By Allison Watkinson
TLL Reporter
Formula 1 has extended its existing partnership with Memento Exclusives to continue offering officially licensed memorabilia through its F1 Authentics platform.
“F1 Authentics has opened new avenues for fans and collectors to immerse themselves in the world of Formula 1 by offering something for everyone, from those who love the sleek designs of repurposed cars to the fans who want to add historic challengers to their collections.” said Formula 1 chief commercial officer, Emily Prazer. “We look forward to working with Memento Exclusives to continue to find new ways for fans to own a moment from F1 history.”
The new extension agreement will see Memento Exclusives continue to operate the F1 Authentics e-commerce and auction service through 2030.
In addition, the renewed partnership recognises Memento Exclusives as a manufacturer and supplier of show cars to F1, and its network of racing teams, promoters and partners.
All of the licensed show cars will be built at Memento Exclusives’ headquarters through a combination of human and computer-aided design to ensure the vehicle’s authentic reproduction.
“We are delighted to extend our partnership with Formula 1 through 2030,” said Memento Exclusives founder, Barry Gough. “Memento Exclusives will continue to bring fans of the sport closer to the action through authentic memorabilia, show cars and race cars.”
As well as show cars and racing vehicles, Memento’s F1 Authentics platforms offers a range of race-used and signed memorabilia such as helmets, caps, uniforms, framed photographs, bodywork, life-size replicas and up-cycled home goods made from old parts of Formula 1 cars.
The company was first named a partner of the motorsports racing brand back in 2019 and has been operating F1 Authentics under license since.
“This license agreement extension is a testament to the partnership that has been built over the last seven seasons and promises further opportunity for F1enthusiasts to own a piece of racing history directly from the tracks,” said Gough. “With the new regulations coming into force and new teams joining the grid in 2026, it is the most exciting time ever to be involved with F1.”
Memento Exclusives is a global sports licensing, retail and collectibles company.
Through its partnerships, the company designs, develops and delivers a wide variety of products and services for both the online and in-person retail market.
Photo courtesy of Formula 1.
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