Fender Appoints Global Merchandising to Expand its Licensing Program

By Allison Watkinson TLL Reporter Fender Musical Instruments has appointed Global Merchandising Services as its new international licensing agent. Global Merchandising Services will operate as Fender’s exclusive licensing agent for the UK and EMEA, as well as serving as a non-exclusive agent for additional regions across the globe. As its new licensing representative, Global Merchandising … Continue reading Fender Appoints Global Merchandising to Expand its Licensing Program