By Allison Watkinson
TLL Reporter
Jazwares and FIFA have launched a licensing partnership to create a Squishmallows collection inspired by the FIFA World Cup 2026 championship.
The licensed collection will include an expansive lineup of FIFA themed plush, wearables and novelty items for the competition’s global fanbase.
“The FIFA World Cup is more than a competition; it’s a stage where history is written and the world comes together,” said Jazwares SVP, Sam Ferguson. “To see our creations become part of that story is an honor beyond measure.”
A major highlight will be three mascot plush designs that represent Canada, Mexico and the USA as the three host countries for the 2026 FIFA events.
Taking place from June 11 to July 19, the FIFA World Cup will be hosted across 16 cities located throughout the three host countries.
During the competition, Jazwares will offer a selection of limited-edition collectibles that are exclusively available to attendees of select FIFA World Cup events.
“Partnering with FIFA enables us to do what we do best on the grandest stage imaginable: inspire joy, spark imagination, and create first-of-their-kind keepsakes that will live in the hearts and homes of fans everywhere,” said Ferguson. “From the official mascot designs to celebrating the sport’s classic iconography, this collection is our tribute to the passion, pride, and unity that define the game.”
The full product lineup will be revealed early next year, followed by an official launch through select retail stores and e-commerce platforms around the world in June 2026.
Part of Berkshire Hathaway, Jazwares is a global company that creates and manufactures products for wholly-owned and licensed entertainment brands.
In addition to toys, the company is known for producing costumes, pet products and digital games.
First launched in 2017, Squishmallows is a collectible plush toy and pop-culture brand that is known for its adorable character designs and ultra-soft texture.
Photo Source: FIFA/Jazwares.