By Allison Watkinson TLL Reporter Former Mattel executive, Helena Perheentupa, has officially launched a new global toy company called Wyncor. Prior to her new position as COO of Wyncor, Perheentupa worked at high-profile companies such as ZAG Entertainment, Mattel Inc. and Procter & Gamble in a variety of executive licensing, marketing and management roles. During … Continue reading Former Mattel Exec Launches New Global Toyco Wyncor