TLL Staff
Foster Grant is giving Wicked fans a clear-eyed choice of ‘Which Witch Will You Be’ with a new eyewear release.
Foster Grant is one of the world’s leading over-the-counter eyewear brands, and has just unveiled the second instalment of its Wicked x Foster Grant collection, ahead of the upcoming release of Wicked: For Good
The brand is introducing two new dazzling styles to complement four fan-favorite designs from the previous collection, released in 2024, all of which capture the magic and spirit of the witches of Oz, Elphaba and Glinda.
“We know fans fell in love with our first Wicked x Foster Grant collection, so we’re thrilled to bring even more magic this year for the electrifying finale, Wicked: For Good,” said Mark Flanagan, Director of Product Development, Foster Grant. “The new styles reflect the core of Elphaba and Glinda, blending character-inspired design with trend-right details that fans can wear every day.”
Available only while supplies last, the six unique styles bring the film’s unforgettable character to life. Styles range from bold and empowering silhouettes to romantic, whimsical designs.
Fans can choose between Elphaba’s fearless confidence, Glinda’s radiant charm, or collect them all for the ultimate Wicked: For Good-inspired wardrobe accessory.
Included in this year’s limited collection are the four beloved styles from the debut line: Glinda-fied, Ozmopolitan, Positively Green, and Don’t Hide Your Magic.
Additionally, two more designs are joining this wickedly good line-up for 2025.
One is the ‘Bubble of Brilliance, inspired by Glinda’s magical bubble, which blends soft pink and blue tones with delicate gold hardware for an ethereal look.
The second is called Find Your Courage, with a dramatic frame that celebrates Elphaba’s independence and embodies her strength and individuality. It features strong lines, deep green accents; and striking details.
Each of these new styles includes an iridescent wristlet with a matching cleaning cloth and ships in a lux black box featuring the iconic pink and green foil logo.
All of the designs include premium, Wicked-inspired packaging and feature 100% UVA-UVB protective lenses.
“We wanted to give Wicked fans another chance to step into the story with Wicked: For Good and carry a little of that magic with them,” said Denna Singleton, Senior Vice President of Marketing, Foster Grant. “From Glinda’s sparkle to Elphaba’s strength, these eyewear designs are wearable expressions of positivity, individuality, and flair.”
The Wicked x Foster Grant collection is available now on FosterGrant.com, the Foster Grant Amazon storefront, and through leading retailers including Walmart.com, Sanborns and MercadoLibre.com.