By Allison Watkinson
TLL Reporter
HI-CHEW has partnered with the Lonely Ghost lifestyle brand to launch limited-edition apparel for the holiday season.
The co-branded collection includes a matching sweatsuit set and snapback hat in a bright red colorway inspired by HI-CHEW Strawberry candy.
“Our favorite collaborations are the ones that make people do a double-take; the ones that feel unexpected and end up making total sense,” said Lonely Ghost co-founder, Bronson Christensen. “HI-CHEW was exactly that. Teaming up with such an iconic brand just felt right and we are excited to bring this collection to life.”
The three-piece clothing set is decorated with strawberry-inspired graphic art and Lonely Ghost slogans with a HI-CHEW twist.
The HI-CHEW hoodie features the slogan ‘HI-Love You Say It Back’ printed on the front with ‘Best Things in Life Are Sweet’ on the back, along with a list of life’s sweet moments.
With a wide-leg pants design, the licensed sweatpants also feature the phrase ‘Best Things in Life Are Sweet’ along with scattered strawberries throughout the design.
The snapback hat is offered in white with a red brim and features the HI-Love You Say It Back printed on the front and strawberry details along the side.
“It was always essential for us to partner with an innovative and creative brand that shares a passionate, loyal fan base— one that shares the same passionate and engaged community as HI-CHEW’s Chew Crew,” said Morinaga America CEO, Teruhiro (Terry) Kawabe. “Lonely Ghost was the perfect partner to bring HI-CHEW’s unique personality to life and we’re excited to bring our consumers another fresh, exciting way to engage with the brand.”
The collection will be available for purchase while supplies last through Lonely Ghost’s retail store locations and e-commerce website.
Fans who purchase the set will also receive a HI-CHEW Strawberry Sticks gift with purchase.
Founded in 2019, Lonely Ghost is a lifestyle and streetwear brand that designs and sells clothing and fashion accessories.
In addition, the brand hosts and attends a variety of experiential events and retail activations such as pop-up stores, collaborations, festivals and community events.
Distributed by Morinaga America in the US, HI-CHEW is a chewy candy brand made from concentrated fruit juices.
Initially launched by the Japanese confectionary manufacturer Morinaga & Co., the candy brand has released over 300 different flavors in Japan since it was first introduced.
HI-CHEW products are gluten-free and created with no colors from synthetic sources.
Image Credit: HI-Chew/Lonely Ghost.