TLL Staff
Miraculous – Tales of Ladybug and Cat Noir is marking its 10th anniversary with an ambitious slate of new licensed products and collaborations.
The new products are coming out just in time for the 2025 holiday season, and while new episodes from Season Six continue their debut on Disney Channel, Disney XD, and Disney+.
Since its debut in 2015, Miraculous has won audiences across more than 130 markets with its blend of adventure, humor, and heartfelt storytelling.
Following the exploits of Marinette Dupain-Cheng and Adrien Agreste—teenagers who transform into Ladybug and Cat Noir to protect Paris—the series has evolved from a hit show into a billion-dollar licensing franchise spanning toys, fashion, publishing, and digital media.
Now, a decade later, Miraculous is doubling down on its multi-category strategy.
New Licensed Toy Collection
Playmates Toys is spearheading the anniversary lineup with an array of new items across major retail partners. Amazon will offer the Miraculous Ladybug 10th Anniversary Collector Doll (MSRP $39.99) and the Ladybug & Cat Noir Season 6 Two-Pack (MSRP $35.99), featuring new hero suits inspired by the latest season.
At Target, The Hero Switch Penny Beebug—named a Top Holiday Toy by The Toy Insider—lets fans instantly transform Pennybug into Beebug and Marinette into Ladybug with the press of a button. Other highlights include the Ladybug S6 Heroez Doll ($14.99) and two playful stocking stuffers: the Magic Heroez Shake Surprise ($9.99) and the Box Stack Shack Surprise ($4.99), both available at Target and Walmart.
Dress-Up and Sleepwear Expand the Miraculous Universe
Fans can suit up for adventure with new costumes from Playmates and premium apparel maker A Leading Role.
Options range from the Light-Up Dress-Up Set ($14.99, Target exclusive) to premium child costumes featuring wigs, masks, and keepsake-quality fabrics priced from $99.99 to $199.99.
Meanwhile, sustainable lifestyle brand Birdie Bean brings the Miraculous magic home with Parisian-inspired pajamas and loungewear for moms and kids.
The anniversary also sees Miraculous enter new lifestyle categories. Gnoce has introduced a sterling silver jewelry line featuring Ladybug-themed pendants and charms, while Insight Editions and Papercutz are fueling the literary side with Miraculous: The Official Cookbook and Miraculous Chibi Vol. 2: Curiosity Kills the Cat and Other Tales.
Rounding out the holiday season, STEM baking company I’m The Chef Too! is offering a limited-edition Ladybug’s YoYo Cocoa Bomb Trio kit, blending culinary creativity with hands-on learning.
After 10 years of battling from Paris rooftops to global retail aisles, Miraculous has proven that heroism—and licensing—never go out of style. The brand has amassed a passionate global fan base, with more than 35 billion views on YouTube and over 300 million products sold to date.