TLL Staff
Mars and Crocs are stepping into new territory together with a new footwear collection inspired by M&M’S.
The candy brand, part of the Mars portfolio of confections, has announced its first collaboration with footwear company Crocs. The partners are now unveiling a playful collection that combines the candy brand’s iconic colors with Crocs’ unmistakable comfort and style.
The limited-edition shoes will be available worldwide starting October 9.
The partnership, which both companies describe as a celebration of fun and self-expression, is designed to bring joy to fans through an unexpected fusion of fashion and flavor. The collection features two pairs of Crocs clogs and a set of limited-edition charms inspired by the M&M’S “spokescandy” characters.
“It has never been more important to keep fans at the heart of how a brand comes to life,” said Alyona Fedorchenko, general manager of the Global M&M’S Ecosystem. “This collaboration allows M&M’S to surprise and delight our fans with an unexpected, unique fashion statement that infuses the power of fun in every step.”
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The collection includes the M&M’S Classic Clog, which sports a colorful all-over M&M’S mix graphic, four bag-inspired Jibbitz charms, and logo accents on the heel strap. Fans seeking a bolder look can opt for the M&M’S Bae Clog, available in women’s sizes.
The platformed heel comes with a glitter finish, M&M’S Jibbitz charms, and the brand’s signature “M” stamped prominently on the upper. To top it off, a seven-pack of M&M’S spokescandy charms lets fans customize their footwear to match their favorite character personalities.
“Crocs and M&M’S are both unapologetically bold and full of personality,” said Carly Gomez, senior vice president and chief marketing officer for Crocs. “Together, we’ve created a collection that’s as expressive as the fans who wear it, creating a more comfortable world through imaginative style.”
The collaboration comes at a time when both brands are leaning heavily into consumer-led experiences. M&M’S has emphasized community and playfulness in recent campaigns, while Crocs continues to expand its roster of high-profile collaborations, from music artists to pop culture icons.
The M&M’S x Crocs Collection will be available in 50 markets, including the United States, Canada, Mexico, Brazil, France, Germany, Japan, and Australia. Fans can shop the line online at MMS.com and crocs.com, in select M&M’S and Crocs retail stores, and through distributors.