By Gary Symons
TLL Editor in Chief
It’s often said that people never look better than when they smile … but some good makeup doesn’t hurt either!
Fortunately, Revolution Beauty has both bases covered, thanks to a new partnership with the innovative lifestyle brand SW Smiley, a division of The Smiley Company.
Revolution Beauty is a British-based cosmetics company established in 2014, and now available in over 75 countries with a mission to make high-quality cosmetics affordable for all.
Revolution says it’s excited to be launching a “joy-filled beauty collaboration designed to celebrate positivity, fun, and fearless self-expression through makeup and skincare … inspired by the happiest face around.”
The new product line will be available in the UK, Ireland and across Europe.
The new collection features soft-touch, sensorial packaging and textures, inviting beauty lovers to play, experiment, and express themselves freely.
Buyers will have lots to smile about, as the collection features healthy, skin-loving ingredients, an aura of positivity in the packaging and colors, and consumer-friendly pricing, with items starting at just £5.00. As well, animal lovers will like the fact that Revolution has never been involved in animal testing.
The 19-piece Revolution x S.W.Smiley collection is available in the United Kingdom and Ireland online at revolutionbeauty.com and TikTok Shop. In Europe, it is available in-store at DM Germany, OVS, and Albert Roger, as well as online at revolutionbeauty.com and Zalando.
The Revolution x S.W. Smiley collection spans makeup, skincare, tools and accessories designed to add colour, glow and playful personality to everyday routines.
The range includes lip glosses, balms and lip care; eye products such as mascara, eyeliner and an eyeshadow palette; complexion essentials including baking powder, blush balm and setting spray; skincare solutions like spot patches, nose strips and a bubbling mask; plus brushes, a blending sponge, gift sets and Smiley-branded accessories.