By Gary Symons
Editor in Chief
Santoki will preview a new line of timepieces inspired by LEGO building bricks at the LA Fall Preview before launching in the second quarter of 2026.
Santoki is the exclusive U.S. distributor of officially licensed LEGO lifestyle products. The company says the LEGO Clock Collection is designed to merge the creativity of LEGO play with everyday function, offering fans a way to experience time “brick by brick.”
“Santoki’s mission is simple: integrate the LEGO DNA into every lifestyle product we bring to market,” said Santoki president Sun Yu. “We are focused on combining the creativity of LEGO building with the functionality of timekeeping. This new collection combines current trends in DIY and personalization that can be used around the home and in offices, and it perfectly complements our line of stationery and LED light keychains.”
Leading the collection is the LEGO My Own Creation (MOC) Wall Clock, scheduled to debut in April 2026. Measuring 9.5 by 9.5 inches, the wall clock includes four LEGO building plates surrounding a quartz clock, allowing fans to personalize the frame with their own LEGO bricks and minifigures.
Users can redesign the clock at any time, creating a new look to match changing styles or moods.
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For the 2026 holiday season, Santoki will expand the lineup with three additional products: the LEGO Brick Alarm Clock, LEGO Minifigure Alarm Clock, and LEGO 1×1 Wall Clock.
Santoki said the clocks will be available through a wide range of retailers, including mass-market chains, home décor and office supply stores, arts and crafts outlets, online retailers, and independent toy and gift shops.
The launch expands Santoki’s growing range of LEGO-licensed products, which already includes stationery, LED lights and popular minifigure keychains. Since 2014, the company has served as LEGO’s exclusive U.S. distributor in these categories.
The new clocks are manufactured by IQ Hong Kong Limited under license from the LEGO Group.
Santoki said the collection aligns with consumer demand for customizable, functional products that connect with beloved brands, adding that the clocks are positioned as everyday household items that also appeal to collectors and LEGO enthusiasts.
Founded in 2014, Santoki has built its reputation on bringing playful yet functional LEGO lifestyle products to market, offering licensed items across popular themes including Star Wars and Ninjago. The LEGO Clock Collection is the company’s latest effort to translate the building system’s core appeal into other aspects of daily life.
More information on the collection is available at santoki.com, with updates also provided via the company’s Instagram, Facebook and TikTok channels.