By Allison Watkinson
TLL Reporter
Surge Brands has been appointed by Sea Breeze as the exclusive global licensing agent for its Bosco chocolate syrup brand.
Under the new partnership, Surge Brands will work to expand Bosco through a comprehensive licensing program that will reach additional customer demographics, retail markets and product categories.
“Bosco is a rare brand with both deep emotional resonance and tremendous commercial upside,” said Surge Brands licensing VP, Ari Freedman. “It has nearly a century of trust, instant recognition, and a visual identity that translates beautifully across categories. We see a powerful opportunity to thoughtfully extend Bosco into new aisles around the world while staying true to what consumers love about the brand.”
The program will focus on securing licensees for the brand across a range of key product categories.
These categories include desserts, baking mixes, frostings, frozen treats, refrigerated sweets, ready-to-drink beverages and more.
Launched in 1928 as Sea Breeze’s flagship brand, Bosco syrup is well-known across the United States for its rich chocolate flavor, nostalgic appeal and easy squeezable bottle.
The brand is currently available through major retailers and e-commerce platforms such as Walmart, Kroger, Whole Foods, Publix, Amazon and more.
“As Bosco approaches its 100th anniversary, this partnership with Surge Brands represents an exciting new chapter,” said Sea Breeze president, Josh Sanders. “Surge brings the strategic expertise and creative vision needed to introduce Bosco to new generations of fans and new product categories, while honoring the legacy that has made the brand an American icon.”
A sister company to Surge Licensing, Surge Brands specializes in working to expand IP from the corporate, luxury, food and confectionery sectors.
The agency offers extensive experience in building global brand expansion programs through multi-platformed entertainment and consumer product licensing.
Founded in 1925, Sea Breeze is a product development and manufacturing company that produces a wide variety of syrups and beverages for food-service and retail operations.
Image Credit: Bosco/Sea Breeze.
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