By Allison Watkinson
TLL Reporter
Swizzels has launched a collaboration with the Sunkissed beauty label to create a product range based on its portfolio of confectionary brands.
Brokered by Blonde Sheep Licensing, the partnership grants Sunkissed the rights to manufacture and distribute Swizzels-inspired collections throughout the next 3 years.
“We are delighted to be partnering with Swizzels’ Love Hearts on this exciting collaboration,” said Rainbow Cosmetics managing director, Stephen Sharman. “Our brands are closely aligned in values, with a shared commitment to creating joyful, high-quality and affordable products. Both proudly based in Manchester, this partnership brings together Sunkissed’s beauty expertise with the iconic, playful spirit of Love Hearts, resulting in a collection that truly celebrates colour, positivity, and self-expression.”
The first co-branded collection to debut for the partnership offers a selection of bath and body products that feature imagery, fragrances and colors from the Love Hearts candy brand.
This includes products such as shower whip, body lotion, hand cream, body whip, soaps and scrubs in fruity fragrances like Lemon Sherbet, Blackcurrant and Pineapple.
“The Sunkissed products are perfect for Swizzels, their bright colours and fun eye-catching styles reflect the essence of the Swizzels brands,” said Blonde Sheep Licensing CEO, Natasha Dyson. “The Love Hearts range looks beautiful and the launch is perfectly timed to allow consumers to share the love around Valentine’s Day. I’m excited to see what’s next.”
Launched this month to line up with the Valentine’s Day shopping season, the Love Hearts x Sunkissed products are now available exclusively through Asda retail stores in the UK.
The collection will be available at additional retailers beginning in mid-February.
Owned by Rainbow Cosmetics, Sunkissed is a UK-based beauty brand that specializes in delivering high-quality, vegan and cruelty-free products.
Swizzels is a British-owned confectionery manufacturer that is known for popular candy brands like Love Hearts, Squashies, Drumstick, Refreshers and Parma Violets.
Blonde Sheep Licensing is an international licensing consultancy and agency that works with brands and manufacturers to increase their revenue through strategic licensing partnerships.
Image Credit: Sunkissed/Swizzels courtesy of Blonde Sheep Licensing.
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