By Allison Watkinson TLL Reporter Jakks Pacific's Disguise division has expanded its multi-year licensing agreement with Aniplex for the Demon Slayer: Kimetsu no Yaiba franchise. Building on their existing partnership, the new deal grants Disguise the rights to produce licensed Demon Slayer costumes across North America, Australia, New Zealand, Latin America, Ireland and the … [Read more...] about Disguise and Aniplex Expand Demon Slayer Licensing Agreement
anime licensing
Yu-Gi-Oh! Secures New Licensees Across Europe
By Allison Watkinson TLL Reporter Konami Cross Media NY has secured a series of new licensing deals for the Yu-Gi-Oh! franchise across the European market. The new licensing partners for the franchise include Forbidden Planet, Fine Chaos, Clementoni, Finesse Skateboards, Gatherers’ Tavern, Hiya Toys and Pernigotti. Spanning multiple categories, the new licensees will begin … [Read more...] about Yu-Gi-Oh! Secures New Licensees Across Europe
LA Dodgers and Toei Animation Bring One Piece to Dodger Stadium
By Allison Watkinson TLL Reporter Toei Animation and the Los Angeles Dodgers are launching a game-day promotion that will bring the One Piece anime to Dodgers stadium. Taking place on July 3, the licensed One Piece Night activation will coincide with the Major League Baseball teams' upcoming game against the Chicago White Sox. The single-day event will feature a variety of … [Read more...] about LA Dodgers and Toei Animation Bring One Piece to Dodger Stadium
Konami Announces Global Apparel Deals for Yu-Gi-Oh
By Allison Watkinson TLL Reporter Konami Cross Media NY has secured partnerships for the Yu-Gi-Oh! franchise that will bring licensed apparel to fans around the world. The new licensing partners include Vanquish Fitness, Creating Fun and Steady Hands. “Each of our new partners is looking to expand their anime presence in the marketplace and Yu-Gi-Oh! is their top choice,” … [Read more...] about Konami Announces Global Apparel Deals for Yu-Gi-Oh
‘One Piece’ Returns to Light Up Las Vegas During Licensing Expo 2025
By Gary Symons TLL Editor in Chief The popular anime franchise One Piece will once again illuminate the Las Vegas skyline this month as part of a special activation timed with Licensing Expo 2025. Toei Animation just announced that a custom animation celebrating One Piece will be displayed on the Exosphere—the massive LED-covered exterior of the Sphere in Las Vegas—from May … [Read more...] about ‘One Piece’ Returns to Light Up Las Vegas During Licensing Expo 2025
Who’s News: VIZ Media Announces Major Leadership Transition
By Allison Watkinson TLL Reporter VIZ Media has shifted Ken Sasaki to the role of chairman and executive advisor and Brad Woods to the role of president and CEO. Previously serving as the company's CEO, Sasaki led VIZ Media's expansion from a specialty publisher into one of the largest distributors of Japanese pop culture content in the West. Under his leadership, VIZ … [Read more...] about Who’s News: VIZ Media Announces Major Leadership Transition
Konami Launches Yu-Gi-Oh Collections in Anime Hotspot France
By Allison Watkinson TLL Reporter Konami Cross Media has announced several new licensing agreements for the Yu-Gi-Oh! franchise across France and continental Europe. The effort, led by Francoise Bouvet of MJA Licensing, serving as the sub-agent for Yu-Gi-Oh! in France, is headlined by deals with the leading French manufacturer Plastoys, and Paris-based Kettei Art, which … [Read more...] about Konami Launches Yu-Gi-Oh Collections in Anime Hotspot France
Konami Cross Media NY Secures Yu-Gi-Oh! Apparel Deals in ANZ
By Allison Watkinson TLL Reporter Konami Cross Media NY has signed new Yu-Gi-Oh! licensing partnerships in Australia and New Zealand through its sub-agent Sugoi Co. As the Yu-Gi-Oh! franchise's official sub-agent for the ANZ region, Sugoi Co's Jason Wang has signed three new licensees for the brand that will focus on developing high-quality Yu-Gi-Oh! fashion. These … [Read more...] about Konami Cross Media NY Secures Yu-Gi-Oh! Apparel Deals in ANZ
Members Only: TLL’s Top 8 Licensing Trends for 2025
By Gary Symons TLL Editor in Chief The licensing industry is undergoing a period of extremely rapid change, thanks largely to a variety of economic and political factors, but even more to the rapid development of new technologies that have opened up new opportunities for the brand licensing sector. That’s not surprising. Rapid advances in technology always create new … [Read more...] about Members Only: TLL’s Top 8 Licensing Trends for 2025
Yu-Gi-Oh Celebrates the Holidays With Ugly Sweaters
By Gary Symons TLL Editor in Chief The Anime brand Yu-Gi-Oh is leaning into the ugly holiday sweater trend in a big way, in partnership with BoxLunch. The two companies are teaming up to launch an exclusive line of Yu-Gi-Oh apparel, which is now available in BoxLunch stores and at BoxLunch.com. The announcement was made today by Jennifer Coleman, Vice President of … [Read more...] about Yu-Gi-Oh Celebrates the Holidays With Ugly Sweaters