By Gary Symons TLL Editor in Chief Fender Musical Instruments Corp., the guitar maker that gave the world the Telecaster twang and Precision Bass groove, is plugging into new markets as it heads toward a milestone anniversary tour. Global Merchandising Services on Thursday announced the first wave of licensing partners for Fender’s expanding brand extension program, timed to … [Read more...] about Global Merchandising Unveils First Slate of Licensees for Fender
Fender Musical Instruments Corporation
Fender Appoints Global Merchandising to Expand its Licensing Program
By Allison Watkinson TLL Reporter Fender Musical Instruments has appointed Global Merchandising Services as its new international licensing agent. Global Merchandising Services will operate as Fender's exclusive licensing agent for the UK and EMEA, as well as serving as a non-exclusive agent for additional regions across the globe. As its new licensing representative, Global … [Read more...] about Fender Appoints Global Merchandising to Expand its Licensing Program