By Allison Watkinson TLL Reporter ZAG has partnered with former Formula 1 driver, Carmen Jorda, to launch an entertainment franchise inspired by her racing career and personal journey. The new franchise, titled Carmen, will focus on Jorda's fight to break through institutional barriers to become a development driver in the male-dominated racing league. After her 2015 … [Read more...] about ZAG Announces New Franchise Based on F1 Driver Carmen Jorda
Formula 1
F1 Extends Licensing Agreement with Memento Exclusives
By Allison Watkinson TLL Reporter Formula 1 has extended its existing partnership with Memento Exclusives to continue offering officially licensed memorabilia through its F1 Authentics platform. “F1 Authentics has opened new avenues for fans and collectors to immerse themselves in the world of Formula 1 by offering something for everyone, from those who love the sleek … [Read more...] about F1 Extends Licensing Agreement with Memento Exclusives
Hot Wheels and Formula 1 Speed into Multi-Year Licensing Partnership
By Allison Watkinson TLL Reporter Formula 1 and Mattel have launched a global multi-year partnership for fan activations and licensed Hot Wheels products inspired by the Formula 1 racing brand. “Hot Wheels has always been about nurturing the challenger spirit, so the partnership with Formula 1 is a natural and exciting fit," said Mattel EVP, Roberto Stanichi. "It will bring two … [Read more...] about Hot Wheels and Formula 1 Speed into Multi-Year Licensing Partnership