By Gary Symons Randy's Donuts, an LA favorite, wants to make a lot more doughnuts, and a lot more dough. So the iconic snack shop, a well-known landmark and pop culture icon in the City of Angels, has engaged IMG Licensing to help guide an ambitious global expansion plan. Under a new, multi-year partnership, IMG has been engaged as the brand's exclusive licensing … [Read more...] about Randy’s Donuts in LA to Launch Global Expansion With IMG Licensing
IMG Licensing
Hasbro and Kids Entertainment for Transport Launch Peppa Pig Dubai Tour
By Allison Watkinson TLL Reporter Kids Entertainment For Transport has partnered with Hasbro to launch a licensed Peppa Pig tourism experience called the Peppa Dubai Tour. Licensed by Hasbro and operated by Kids Entertainment, the experience takes passengers on a tour of Dubai’s major landmarks in a fully customized Peppa Pig tour bus. The licensed tour also features Peppa … [Read more...] about Hasbro and Kids Entertainment for Transport Launch Peppa Pig Dubai Tour
Gold’s Gym Appoints IMG Licensing to Drive Consumer Product Expansion
By Allison Watkinson TLL Reporter Gold’s Gym has signed a multi-year agreement with IMG Licensing that appoints the agency as its exclusive global representative for consumer products. This new agreement marks the first time that the athletic brand has appointed a licensing agency to expand its global presence. The partnership aims to capitalize on the brand’s long … [Read more...] about Gold’s Gym Appoints IMG Licensing to Drive Consumer Product Expansion
Sprayground and Angry Birds Take Flight with New Collection
By Allison Watkinson TLL Reporter Sprayground and Rovio Entertainment have teamed up for two limited-edition backpack drops for the Angry Birds mobile gaming brand. Facilitated by IMG Licensing on behalf of Angry Birds’, the collaborative partnership is launching a total of three distinct backpack designs for the drops. Each backpack features co-branded graphics … [Read more...] about Sprayground and Angry Birds Take Flight with New Collection
Sarah J. Maas Appoints IMG Licensing to Represent her Fantasy Novel Portfolio
By Allison Watkinson TLL Reporter Sarah J. Maas has named IMG Licensing as the exclusive consumer products representative for her fantasy novel franchises. Under the terms of the multi-year deal, IMG Licensing will develop and manage a comprehensive licensing program that spans the author's entire fictional universe. This includes popular romantic fantasy book … [Read more...] about Sarah J. Maas Appoints IMG Licensing to Represent her Fantasy Novel Portfolio
Big League Chew Swings for the Fences with IMG Licensing
By Allison Watkinson TLL Reporter Big League Chew has signed a multi-year agreement with IMG Licensing that names the agency as its exclusive global licensing representative. Under the terms of the agreement, IMG Licensing will work to expand the brand across the globe with new licensed products and experiences. The agency will use the chewing gum brand's … [Read more...] about Big League Chew Swings for the Fences with IMG Licensing
ESPN Appoints IMG for Global Licensing Expansion
By Allison Watkinson TLL Reporter IMG Licensing has been appointed by ESPN as serve as the sports brand's exclusive global licensing agency. Through the exclusive representation agreement, IMG Licensing will work closely with ESPN to develop branded products and experiences across several key licensing categories. “With IMG Licensing, we’re taking the next step in … [Read more...] about ESPN Appoints IMG for Global Licensing Expansion
Ubisoft Renews Representation Agreement with IMG Licensing
By Allison Watkinson TLL Reporter IMG Licensing has signed a multi-year extension with Ubisoft that expands its existing role as the company’s exclusive global licensing representative. Under the renewed agreement, the agency will continue to build Ubisoft's licensing program across its portfolio of well-known gaming IP such as Assassin’s Creed, Rainbow Six Siege, Far Cry, … [Read more...] about Ubisoft Renews Representation Agreement with IMG Licensing
Le Mans Launches a New Era of Stylish Headwear
By Allison Watkinson TLL Reporter New Era has partnered with the ACO to create a collection of licensed headwear inspired by 24 Hours of Le Mans. Brokered by IMG Licensing, the collaboration will bring the endurance racing aesthetic of the French motorsports brand to New Era's selection of high-performance headwear. The debut collection features a variety of New … [Read more...] about Le Mans Launches a New Era of Stylish Headwear
MoMA Appoints IMG to Expand Global Licensing Program
By Allison Watkinson TLL Reporter IMG Licensing has secured a multi-year agreement to serve as the exclusive global representative for the Museum of Modern Art (MoMA). Through the collaborative partnership, IMG Licensing will work alongside the MoMA Design Store to further grow its licensing program around the world. "Through the excellence of its collections and … [Read more...] about MoMA Appoints IMG to Expand Global Licensing Program