TLL Staff Beanstalk has expanded its ongoing partnership with food giant Kellanova, to manage and grow the firm’s non-food lifestyle licensing program across Europe. The move marks a new phase in the ongoing collaboration between the two companies and builds on Beanstalk’s long-standing representation of Kellanova across multiple global markets, including the United States, … [Read more...] about Kellanova Expands Ongoing Partnership With Beanstalk
Kellanova Licensing
Eggo Turns Breakfast Upside Down With New Stranger Things Waffles
By Gary Symons TLL Editor in Chief One of the stranger things about Stranger Things is the super-powered character Eleven's obsession with Eggo Waffles. Now, Eggo and Netflix are collaborating on a new waffle that Eleven can dig into, celebrating the acclaimed series' fifth and final series. Kellanova's Eggo brand has just launched Eggo Stranger Things Strawberry Waffles, … [Read more...] about Eggo Turns Breakfast Upside Down With New Stranger Things Waffles
Cheez-It Creates a Savory Twist on the Gingerbread House
TLL Staff A holiday staple is getting a bold new twist this year, as Cookies United and Cheez-It unveiled the Cheez-It Holiday House Kit, a limited-edition take on the traditional gingerbread house. The kit replaces gingerbread walls with cheese-flavored cookies and includes Cheez-It crackers, candies and icing for decorating. Cookies United, a bakery company known for … [Read more...] about Cheez-It Creates a Savory Twist on the Gingerbread House