By Allison Watkinson TLL Reporter Build-A-Bear Workshop and Sanrio are expanding their Hello Kitty and Friends partnership to bring licensed experiences to new retail locations nationwide. The new locations are set to open at the American Dream shopping center in New Jersey and Mall of America in Minnesota beginning in early 2026. Each licensed Workshop offers a selection … [Read more...] about Build-A-Bear and Sanrio Build New Hello Kitty and Friends Workshops
plush licensing
Jazwares Brings Kpop Demon Hunters to Licensed Plush
By Allison Watkinson TLL Reporter Jazwares has partnered with Netflix to create Squishmallows and BumBumz plush inspired by licensed characters from KPop Demon Hunters. The licensed Jazwares collection will include a wide range of plush that features heroes, villains and sidekicks from the Netflix Original film. “KPop Demon Hunters has taken the world by storm, and we're … [Read more...] about Jazwares Brings Kpop Demon Hunters to Licensed Plush
Teddy Mountain and Hello Einstein Team Up for Plush Toys
By Allison Watkinson TLL Reporter Teddy Mountain has signed a global merchandising agreement with Hello Einstein Studios to create and distribute licensed Baby Einstein plush toys. Operating for close to three decades, Baby Einstein is an educational entertainment franchise for infants, toddlers and preschoolers. The franchise is designed to encourage curiosity, discovery … [Read more...] about Teddy Mountain and Hello Einstein Team Up for Plush Toys
Teddy Mountain Seeks Make-A-Bear Licensees Across MENA
By Allison Watkinson TLL Reporter Teddy Mountain has launched a new business venture that has expanded its Make-A-Bear brand to reach new licensees throughout the MENA region. Titled Teddy Mountain UAE, the new venture is designed to offer Make-A-Bear products to businesses located across the Middle East and North Africa. “The launch of Teddy Mountain UAE is a … [Read more...] about Teddy Mountain Seeks Make-A-Bear Licensees Across MENA
Aurora World and Hasbro Partner for Peppa Pig Plush
By Allison Watkinson TLL Reporter Aurora World has signed a licensing agreement with Hasbro to develop and manufacture a line of Peppa Pig plush in North America. First established in 1981, Aurora World is a global company that creates plush toys and gifts based on licensed character and entertainment brands. The company offers an extensive range of licensed plush … [Read more...] about Aurora World and Hasbro Partner for Peppa Pig Plush
Teddy Mountain and Aardman Launch Cracking Plush Gromit!
By Allison Watkinson TLL Reporter Teddy Mountain UK is set to release a licensed make-a-bear plush toy based on Gromit from Aardman's Wallace & Gromit franchise. Available in the UK on April 25, the upcoming Gromit plush follows last year's debut of a licensed plush toy inspired by Aardman's Shaun the Sheep character IP. “The hugely successful release of our Shaun … [Read more...] about Teddy Mountain and Aardman Launch Cracking Plush Gromit!





