By Allison Watkinson TLL Reporter Perfetti Van Melle and Fire Brands have teamed up to develop and distribute a line of licensed soda based on Airheads candy. The new Airheads beverage collection includes four varieties inspired by the bright colors and fruity taffy flavors of the confectionary brand. The flavors featured in the collection are strawberry, blue raspberry, … [Read more...] about Fire Brands and Perfetti Van Melle Launch Airheads Soda
Seltzer Licensing
Seltzer to Light a Fire Under Zippo’s Licensing Program
TLL Staff Zippo Manufacturing has named Seltzer Licensing Group as its exclusive licensing agency. Zippo is best known for its iconic windproof lighter, but is also a leading global manufacturer and distributor of other outdoor products, including heat banks, hand warmers, fire starters and hand tools, among others. The company is essentially the expert in everything to do … [Read more...] about Seltzer to Light a Fire Under Zippo’s Licensing Program
Who’s News
James Pitaro is now Chairman of Disney Consumer Products & Interactive Media as Leslie Ferraro departs. Kirsten Fallon has been appointed as Director on the LMCA’s NY HQ staff. VIMN promotes Claire O'Connor to VP Consumer Products in Asia, Australia and New Zealand Xilam grows with Marie-Laure Marchand, who will head up global consumer products at the French animation … [Read more...] about Who’s News