By Allison Watkinson TLL Reporter Jazwares has partnered with McDonald’s and UMG to bring the Squishmallows plush brand to Happy Meals around the world. “This Happy Meal campaign brings the worlds of McDonald’s, Squishmallows and music together to elevate the fan experience and evolve our iconic Happy Meal brand in culture," said McDonald’s director, Jennifer DelVecchio. … [Read more...] about Jazwares Bringing Musical Happy Meals to McDonald’s
Squishmallows
North American Toy Revenue Flatlined in 2022
By Gary Symons TLL Editor in Chief A report from NPD Group shows growth in the North American toy sector has stalled, after two record breaking years. “After three record-breaking years for the toy industry, 2022 was a challenging year. U.S. consumers were forced to endure significant economic headwinds stemming from inflation and adverse macroeconomic factors,” said … [Read more...] about North American Toy Revenue Flatlined in 2022