Champagne Bollinger to Release 007 Special Cuvée Limited Edition
Champagne Bollinger will mark more than 45 years as the official champagne of the James Bond franchise with a new Special Cuvée 007 limited edition that celebrates the long-running partnership, the company said Thursday.
The bottle, described by Bollinger as a collector-minded release, pairs the house’s signature Special Cuvée blend with Bond-themed packaging and a coordinated marketing push timed around upcoming franchise activity.
Company executives described the launch as part of Bollinger’s continuing effort to blend heritage winemaking with contemporary pop-culture moments.
Collectors and fans can expect a finite production run and specialty merchandising, Bollinger said.
The company did not disclose global retail price but said distribution will focus on key markets and specialty retailers.
Dom Pérignon Teams With Artist Takashi Murakami on New Collaboration
Dom Pérignon has unveiled a collaboration with contemporary artist Takashi Murakami that brings the artist’s signature pop-inflected motifs to the maison’s packaging and limited experiences, the champagne house says.
The project pairs Murakami’s colorful visual language with Dom Pérignon’s vintage-focused approach and includes special-edition bottles and experiential activations.
Dom Pérignon and Murakami described the partnership as a meeting of art and craft, with a focus on creating collectible objects that reflect both the artist’s world and the house’s reverence for vintage.
“Through my collaboration with Dom Pérignon, I wanted to express a form of time travel, said Murakami. “My goal is to remain relevant in 100 or 200 years and to transcend time.
“When the label has aged, and I am gone, and my children are gone, I hope that people in the future, when they see it, will reimagine 2025 in their own minds.”
The maison said select releases and exhibitions tied to the collaboration will be available in limited markets and at museum-style events.
Xochitl Names Jimmy Fallon Investor and Brand Partner
Xochitl, the U.S. tortilla chip brand, has welcomed late-night host Jimmy Fallon as an investor and brand partner, the company announced, saying Fallon will help elevate the brand’s profile and creative storytelling.
“I’ve been obsessed with Xochitl chips for years,” Jimmy said. “They’re truly the best tortilla chips out there and I see a giant opportunity for growing the brand.
“My first job is getting people to pronounce the name correctly. It’s pronounced ‘so-cheel’. So look for more digital content from me on ‘so-cheel’ media.”
The move pairs Xochitl’s mission of crafting handmade-style tortilla chips with a high-profile media partner to drive marketing and retail visibility.
Xochitl’s leaders said Fallon’s involvement will include creative collaborations and co-branded initiatives that lean into the host’s wide cultural reach.
“We’re thrilled to work with Jimmy; his creativity and audience connection are the perfect match for our brand,” Xochitl’s CEO said.
Details on financial terms and the scope of projects were not disclosed.
The company said initial activations will roll out later this year.
Hello Kitty and Friends Return to Toca Boca World to Celebrate Togetherness
Sanrio’s Hello Kitty and friends are reuniting in Toca Boca World in a new in-app event designed to promote creativity and togetherness, the companies said.
The limited-time collaboration offers digital outfits, themed locations and interactive missions that encourage players to celebrate friendships and cooperative play.
Toca Boca highlighted the partnership as a way to bring Hello Kitty’s message of kindness to a young, digitally native audience.
Sanrio said the activation will include special in-game items and opportunities for players to participate in community-driven storytelling. The event will be available for download and play through the Toca Boca app.
Nex Playground Launches Licensed Game NHL Puck Rush
Nex Playground has partnered with the National Hockey League to launch NHL Puck Rush, the league’s first-ever officially titled sports video game, the companies announced Friday.
The mobile-first title is built to deliver fast-paced, arcade-style hockey gameplay and will integrate licensed teams, arenas and player likenesses sanctioned by the NHL.
Nex Playground said NHL Puck Rush aims to broaden fan engagement with short-session matches and social features designed for mobile play.
“Partnering with the National Hockey League to bring NHL Puck Rush to fans marks an important milestone as we expand into Canadian retailers,” said David Lee, CEO and co-founder of Nex. “In Canada, hockey is more than a sport; it’s part of Canadian culture.
Nex Playground was designed to create experiences that bring people together in active, engaging ways, and with NHL Puck Rush, we’re giving fans a whole new way to connect with the game and their favorite teams.”
The NHL framed the partnership as part of its continued strategy to reach younger audiences through interactive platforms. The companies plan a staged rollout and additional feature announcements ahead of launch.
Target Debuts Nearly 200-Item Wicked: For Good Collection
Target has unveiled an extensive collection of nearly 200 new products inspired by Universal Pictures’ Wicked: For Good.
The retailer said roughly half the assortment is exclusive to Target and many items are priced under $20. The multi-category assortment includes apparel, home décor, toys, an exclusive collector’s book and a Target-exclusive LP soundtrack.
Target said the assortment will begin rolling out October 5 online and in stores, with additional drops leading up to the film’s November 21 release.
Designer Katie Kime is among the collaborators, with a Target-exclusive home collection launching October 12 and apparel on November 2.
The retailer also flagged exclusive LEGO sets, Mattel singing dolls and Stanley tumblers among the offerings.
Harley-Davidson and Realtree Release “Get Lost” Collaboration
Harley-Davidson and Realtree have launched “Get Lost,” a co-branded lifestyle collection that pairs Harley-Davidson’s motorcycle heritage with Realtree’s outdoors aesthetic.
The assortment includes apparel, accessories and gear designed for riders and outdoor enthusiasts, with utility-focused pieces and camo-inspired designs.
Harley-Davidson described the collaboration as a nod to adventure riding and outdoor culture, bringing together two iconic brands that celebrate freedom and the outdoors.
Realtree added that the collection is meant to suit life on and off the bike, with select styles available through Harley-Davidson dealers and online retail channels. Pricing and a full retail schedule were provided in the companies’ release.
Ashley Graham Debuts Namesake Collection at JCPenney Focused on Curves
Ashley Graham has launched a namesake fashion collection at JCPenney that centers on inclusive sizing and designs celebrating curves, the model and entrepreneur announced.
The capsule — described as “Flipping The Script” — includes dresses, tops and wardrobe staples offered in extended size ranges and designed to prioritize fit and comfort.
Graham said the collection reflects a long-term goal to make stylish, well-fitting apparel more accessible.
“I wanted to create pieces that make every body feel seen and celebrated,” Graham said.
JCPenney characterized the partnership as part of its ongoing effort to expand fashion offerings that meet diverse consumer needs and said the line will be available in stores and online.
The retailer also signaled promotional events and marketing to support the launch.
Complex and Fanatics Reveal Billie Eilish x Mitchell & Ness NBA League Collection
Complex and Fanatics have unveiled the Billie Eilish x Mitchell & Ness NBA League Collection, a collaborative apparel drop that blends Eilish’s distinctive aesthetic with retro NBA styling from Mitchell & Ness.
The collection includes jerseys, hoodies and archival-inspired pieces that reimagine league motifs through Eilish’s design sensibility.
The partnership frames Eilish as a creative director for select looks and taps Mitchell & Ness’s heritage licensing to deliver basketball-inspired collectibles.
Fanatics and Mitchell & Ness said the collection will be available through select retailers and online channels, with limited runs for collector items.