StudioCanal Brings ‘Mission Marmalade’ Paddington Game to Roblox
The ever popular character Paddington Bear is getting his own game on Roblox, inspired by StudioCanal’s Paddington in Peru.
The film debuted in cinemas in the UK on November 8, and fans will now be able to extend their enjoyment of the character with Mission Marmalade, an interactive Roblox game developed by Feenix.
“We are thrilled to bring Paddington into the world of Roblox and offer fans around the world a completely new, innovative way to experience his adventures,” said StudioCanal Kids & Family CEO Françoise Guyonnet. “As Paddington in Peru launches in cinemas, this game allows fans to dive deeper into the story and continue the adventure alongside their favorite bear.”
Paddington: Mission Marmalade lets players explore and interact with Paddington’s world as they help Paddington make as much of his marmalade as possible.
Players can enjoy exploring Paddington’s home in Windsor Gardens and navigating the bustling streets of London, or discovering hidden treasures in the depths of the Peruvian jungle. Those who join Paddington and friends, and succeed on their marmalade-filled adventure will win opportunities to earn exclusive in-game rewards. The game is designed for fans of all ages, offering a safe and fun space to celebrate the world of Paddington.
Key features of the game include:
- Adventures in London and Peru: Players can explore interactive locations, including the Browns’ house in Windsor Gardens and the wild jungles of Peru
- Collectible Items and Rewards: Players can unlock special items such as Paddington’s signature red hat and blue duffle coat by completing challenges
- Mini-Games and Quests: From helping Mrs. Bird make batches of marmalade in her kitchen to navigating Aunt Lucy’s home in Peru, mini-games offer interactive gameplay for all ages
- Exclusive Paddington in Peru Elements: In-game features will showcase characters, pets, environments and surprises inspired by the “Paddington in Peru” film
“We are immensely proud of the Paddington experience we have built within Roblox,” said Ciaran Warren, head of studio at Feenix. “This immersive world is really pushing the boundaries of innovation and design within the Roblox platform, and we believe creates a new benchmark for what is possible within the game when it comes to engaging young fans.”
The partnership was brokered by licensing agency, Player2, which first brought together STUDIOCANAL and Feenix to take Paddington into Roblox.
“We pride ourselves on connecting the best creative expertise in our network with the most exciting IP and brand in the world,” said John Pierce, managing partner at Player2. “With Feenix and STUDIOCANAL we have two partners who share the same creative vision for Paddington and we feel Roblox is the perfect vehicle to bring that IP to both new and existing fans on a global scale.”
As well, StudioCanal recently unveiled its new StudioCanal Kids & Family division at the Brand Licensing Europe show in September, with a new logo that is part of a rebrand of The Copyrights Group. SKF will now own and manage the Paddington IP and its official stores.
Armor All, Oracle Red Bull Racing Partner for Podium Series Products
Armor All has introduced a new line of premium automotive care products, dubbed the Armor All Podium Series, developed with Oracle Red Bull Racing.
The new line includes high-performance cosmetic and air freshener products designed to meet the advanced demands of Formula 1’s Oracle Red Bull Racing team.
Armor All became the official Auto Cleaning and Care Partner of Oracle Red Bull Racing in 2021.
“Like Oracle Red Bull Racing, Armor All is pushing the limits of innovation in our products,” said Lori Shambro, the chief marketing officer of Armor All’s parent company Energizer Holdings. “We are excited to bring our customers a lineup of products that set a new standard of excellence. With F1’s total audience size and Oracle Red Bull Racing’s winning history, they’re the perfect partner for Armor All.”
The All Podium Series offers exterior and interior cleaners, high-gloss tire shine and protectant wipes, along with advanced technology such as hybrid ceramic formulations that enhance performance and durability. In addition, the series includes premium air fresheners with racing-inspired designs in three formats; hanging, vent and spray formats.
“Our fans often care for their cars as much as we care for our own,” said Christian Horner, team principal and CEO at Oracle Red Bull Racing. “As a team partner, Armor All shares our commitment to winning, our passion for innovation, our quest for championships and our unwavering drive for success.”
The series was displayed at the upcoming SEMA Show in Las Vegas from Nov. 5-8. It will be available at retail early next year.
Night Heron and Universal Debut VR Game ‘DreamWorks Kung Fu Panda: The Warrior’s Gauntlet’
Universal Products and Experiences is diving into the world of virtual reality (VR), with a new Kung Fu Panda game developed by Night Heron.
DreamWorks Kung Fu Panda: The Warrior’s Gauntlet will be making its debut at the IAAPA Expo in Orlando, Florida, on November 18.
The game is powered by Night Heron’s proprietary ‘Lynx cabinet’ to deliver a 4D experience for fans of all ages.
In the game, the main character Po guides players through a series of challenges to become a Kung Fu Master.
Attendees at the IAAPA Expo will be the first to experience Night Heron’s state-of-the-art VR technology, by immersing themselves in the three dimensional universe of Kung Fu Panda.
“We’re excited to debut our new platform at IAAPA and give people their first chance to experience it,” said Night Heron CEO Landon Christensen. “With the support of our partners at Universal Products & Experiences, we’re pushing the boundaries of arcade gaming. We can’t wait for players to dive into the innovative gameplay and visual quality that bring this experience and more to life, showcasing our vision for the future of immersive games.”
The Warrior’s Gauntlet will be available for commercial distribution in early 2025, with AVS Companies heading up distribution efforts across North America.
Big Picture Licensing to Represent DeAPlaneta’s New
DeAPlaneta has named Big Picture Licensing as its licensing agent for its kids’ action-comedy, “Hero Inside.”
“We are absolutely thrilled to be partnered with DeAPlaneta Entertainment on what is a wonderful action-comedy superhero adventure,” says Jason Rice, vice president, global licensing, Big Picture Licensing. “We are looking forward immensely to working with the team in onboarding new partners and bringing an incredible range of Hero Inside consumer products to its army of fans.”
Already well established on Cartoon Network in the U.K., the 3D CGI animated series is expanding globally, having signed several international broadcasters in major markets.
As the agent for U.K. and Eire, Big Picture Licensing will represent and manage all aspects of the Hero Inside licensing program within the appointed territory and will also be supporting international licensing business as required.
“We can’t imagine a more suitable partner than Big Picture Licensing to represent the ‘Hero Inside’ brand in the U.K.,” says Antonella Ceraso the international consumer products director at DeAPlaneta Entertainment. “The holistic approach they bring to the projects they work on is incredibly stimulating, and we believe it is perfectly aligned with our plans for the series.”
Activision and Fabacus Develop ‘Phygital’ Product Strategy for Call of Duty
Activision will be following up its successful phygital product strategy on Call of Duty, partnering with Fabacus for the third straight year. 
The Call of Duty game team has partnered with Fabacus to offer bonus, in-game content for the upcoming release of “Call of Duty: Black Ops 6. The in-game content can be redeemed via consumer products purchased exclusively at the UK retailer George at Asda.
By connecting physical “Call of Duty” products to digital, in-game content, fans will be able to scan QR codes concealed within exclusive Black Op 6 apparel, produced by Fashion UK, and register their details to receive a digital calling card, for use within the game.
“It’s great to be utilizing this technology again,” said Activision Blizzard’s senior director of consumer products, Brooke Carpenter. “We know our products represent so much more than just the clothes our fans wear. Teaming up with Fabacus has allowed us to seamlessly find ways to connect our digital and physical ecosystems, while providing incredible value to both our customers and retailers.
The program has been a winner for Asda, said buyer Harriet Branston. “We are delighted to bring back the exclusive ‘Call of Duty’ apparel with live QR codes to our customers,” she said. “The opportunity to unlock bonus, digital content is something we know our customers love and has been really successful in previous years.”