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Toast It or Roast It? Original Donut Shop’s Pop-Tart Flavored Coffee

December 1, 2025

TLL Staff

The Original Donut Shop has announced its latest flavor innovation, a Pop-Tarts Brown Sugar Cinnamon flavored K-Cup pod.

The new signature flavor is perfect for those who can’t face the day without a good cup of coffee and their favorite Pop-Tart. Now you get all that morning goodness in your cup, bursting with notes of brown sugar sweetness, cinnamon flavor and the signature taste of Pop-Tarts toaster pastries

The new flavor innovation can easily be enjoyed hot or iced with any Keurig brewer.  

To celebrate the collaboration, The Original Donut Shop will be an official partner of the 2025 Pop-Tarts Bowl at Camping World Stadium in Orlando on December 27.

Hosting a Fan Fest activation on-site, the brand will be giving away delicious iced and hot coffee samples for attendees.

Marquee Brands Off On The Right Foot With Stance Acquisition

Forgot your clear bag at home? Do-nut worry, attendees can bring their boring stadium compliant clear bag for a free upgrade with customizable patches and charms.

As well, the Original Donut Shop will be putting out some updates on its social media channels, including a ticket sweepstakes for a chance to attend the game. For a shot at attending the game, fans can follow @theoriginaldonutshop on Instagram, @OriginalDonutShop on Facebook and @origdonutshop on Twitter.

“We’re excited to bring this new uniquely delicious coffee to our lineup and can’t wait to celebrate its debut in-person at this year’s Pop-Tarts Bowl,” said Becky Opdyke, Senior Vice President, Coffee Marketing at Keurig Dr Pepper. “We are honored to collaborate with a brand as iconic as Pop-Tarts and offer a new way for consumers to experience the taste of these classic toaster pastries in a cup.”

The Original Donut Shop Pop-Tarts Brown Sugar Cinnamon K-Cup pod is currently available for purchase exclusively online at Keurig.com, Walmart.com and Amazon. It will be released nationwide to additional major retailers, both in-store and online, by April 2026.

This partnership was facilitated by Beanstalk, Pop-Tart’s exclusive licensing agency for food and beverage in the U.S., as well as for parent company Kellanova.
Parties interested in licensing opportunities with Pop-Tarts can reach out to the brand’s business contact at Beanstalk, Frances Alvarez, at frances.alvarez@beanstalk.com.

 

Filed Under: Editorial, U.S., Open Content, Top Story, TLL, Corporate, North America, Recent Headlines, Food and Beverages, Archive, Food/Beverage, Articles, Featured Tagged With: The Original Donut Shop, Pop-Tarts, Kellanova, Dr. Pepper, Beanstalk, Keurig

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