By Gary Symons TLL Editor in Chief Pretty much anyone in licensing can tell you that YouTube has spawned some of the most successful brands in the world. Whether it’s MrBeast, the kids’ show Cocomelon, Baby Shark or Ryan’s World, YouTube streamers aren’t just attracting eyeballs—they’re attracting lucrative and mutually beneficial licensing partnerships. One of … Continue reading Viral YouTube Hit Super Simple Songs at Licensing Expo