The international fashion company Zara has launched a clothing line based on Mattel’s Barbie in a campaign that includes digital marketing and product cross-collaboration. Under the agreement, Zara is now selling a line of Barbie-inspired clothing and accessories, and also has some Zara-themed dolls for sale, as in the sample photo below. “Barbie’s newest collaboration with … Continue reading Zara Offers Human-Sized Barbie Fashion in Mattel Partnership