TLL Staff Disney has given Mattel its royal seal of approval, renewing its multi-year global licensing agreement covering the Disney Princess and Frozen franchises. Those two brands are two of the most successful doll lines in the world, even rivalling Mattel’s own Barbie franchise, so the renewal is a major—although fully expected—deal for Mattel. Through … Continue reading Disney Renews Mattel Deal For Disney Princess and Frozen Dolls