By Allison Watkinson TLL Reporter Target and Kate Spade New York have announced an expansive limited-edition collection that includes over 300 licensed products. Officially launching on April 12, the Kate Spade New York collection offers a wide selection of affordable items across multiple product categories. These categories include apparel, fashion accessories, home goods, décor, lifestyle […]

By Allison Watkinson TLL Reporter Waterloo Sparkling Water and Guy Fieri’s Flavortown have launched a licensing partnership to introduce three limited-edition beverages. Crafted by Waterloo, the licensed beverages are made with Non-GMO Project Verified natural flavors and purified carbonated water. As with all of the company’s sparkling drink varieties, the Guy Fieri collection is free […]

By Allison Watkinson TLL Reporter The RHS is launching a new licensed collection with Sophie Allport for the upcoming 2025 RHS Chelsea Flower Show event. The 2025 Sophie Allport x RHS collection will offer a range of exclusive memorabilia that celebrates the Chelsea Flower Show and the brands’ ongoing licensing partnership. This year’s product range […]

By Allison Watkinson TLL Reporter IMG Licensing has secured a multi-year agreement to serve as the exclusive global representative for the Museum of Modern Art (MoMA). Through the collaborative partnership, IMG Licensing will work alongside the MoMA Design Store to further grow its licensing program around the world. “Through the excellence of its collections and […]

By Gary Symons TLL Editor in Chief The tribulations faced by a Canadian sports licensee is providing a Maple Leaf-inspired view of how America’s new trade tariffs could impact licensing. SP Apparel Inc. is an apparel company in Saint-Hyacinthe, Quebec, that has been producing the official jerseys of the National Hockey League for decades. In […]

By Allison Watkinson TLL Reporter J.M. Smucker Co. and Pets + People have partnered to develop licensed pet toys for several well-known brands from J.M. Smucker’s portfolio. The brands included in the licensing agreement are Milk-Bone, Jif and Meow Mix. “We are excited to marry the innovative approach Pets + People brings to the pet […]

By Gary Symons TLL Editor in Chief For many children facing hospital stays, playtime often takes a backseat to medical treatments, but thanks to a generous initiative from The Toy Foundation, play is making a comeback in pediatric care. The philanthropic arm of The Toy Association has awarded $405,000 to 23 children’s hospitals and health […]

By Allison Watkinson TLL Reporter Target and Kate Spade New York have announced an expansive limited-edition collection that includes over 300 licensed products. Officially launching on April 12, the Kate Spade New York collection offers a wide selection of affordable items across multiple product categories. These categories include apparel, fashion accessories, home goods, décor, lifestyle […]

By Allison Watkinson TLL Reporter Waterloo Sparkling Water and Guy Fieri’s Flavortown have launched a licensing partnership to introduce three limited-edition beverages. Crafted by Waterloo, the licensed beverages are made with Non-GMO Project Verified natural flavors and purified carbonated water. As with all of the company’s sparkling drink varieties, the Guy Fieri collection is free […]

By Allison Watkinson TLL Reporter The RHS is launching a new licensed collection with Sophie Allport for the upcoming 2025 RHS Chelsea Flower Show event. The 2025 Sophie Allport x RHS collection will offer a range of exclusive memorabilia that celebrates the Chelsea Flower Show and the brands’ ongoing licensing partnership. This year’s product range […]

By Allison Watkinson TLL Reporter IMG Licensing has secured a multi-year agreement to serve as the exclusive global representative for the Museum of Modern Art (MoMA). Through the collaborative partnership, IMG Licensing will work alongside the MoMA Design Store to further grow its licensing program around the world. “Through the excellence of its collections and […]

By Allison Watkinson TLL Reporter Target and Kate Spade New York have announced an expansive limited-edition collection that includes over 300 licensed products. Officially launching on April 12, the Kate Spade New York collection offers a wide selection of affordable items across multiple product categories. These categories include apparel, fashion accessories, home goods, décor, lifestyle […]

By Allison Watkinson TLL Reporter Waterloo Sparkling Water and Guy Fieri’s Flavortown have launched a licensing partnership to introduce three limited-edition beverages. Crafted by Waterloo, the licensed beverages are made with Non-GMO Project Verified natural flavors and purified carbonated water. As with all of the company’s sparkling drink varieties, the Guy Fieri collection is free […]

By Allison Watkinson TLL Reporter The RHS is launching a new licensed collection with Sophie Allport for the upcoming 2025 RHS Chelsea Flower Show event. The 2025 Sophie Allport x RHS collection will offer a range of exclusive memorabilia that celebrates the Chelsea Flower Show and the brands’ ongoing licensing partnership. This year’s product range […]

By Allison Watkinson TLL Reporter IMG Licensing has secured a multi-year agreement to serve as the exclusive global representative for the Museum of Modern Art (MoMA). Through the collaborative partnership, IMG Licensing will work alongside the MoMA Design Store to further grow its licensing program around the world. “Through the excellence of its collections and […]

By Gary Symons TLL Editor in Chief The tribulations faced by a Canadian sports licensee is providing a Maple Leaf-inspired view of how America’s new trade tariffs could impact licensing. SP Apparel Inc. is an apparel company in Saint-Hyacinthe, Quebec, that has been producing the official jerseys of the National Hockey League for decades. In […]

By Allison Watkinson TLL Reporter J.M. Smucker Co. and Pets + People have partnered to develop licensed pet toys for several well-known brands from J.M. Smucker’s portfolio. The brands included in the licensing agreement are Milk-Bone, Jif and Meow Mix. “We are excited to marry the innovative approach Pets + People brings to the pet […]

By Gary Symons TLL Editor in Chief For many children facing hospital stays, playtime often takes a backseat to medical treatments, but thanks to a generous initiative from The Toy Foundation, play is making a comeback in pediatric care. The philanthropic arm of The Toy Association has awarded $405,000 to 23 children’s hospitals and health […]