By Gary Symons TLL Editor in Chief SeaWorld and The Pinkfong Company are teaming up for a fintastic celebration marking a decade of the beloved children’s character Baby Shark. The collaboration will bring exclusive live character interactions, themed attractions, and the premiere of a brand-new Baby Shark music video to SeaWorld parks across the country. […]

By Gary Symons Editor in Chief McDonald’s and Minecraft are joining forces for the first time in a massive global collaboration that merges the digital and physical worlds. Timed with the highly anticipated release of A Minecraft Movie, the campaign introduces themed meals, collectibles, and exclusive in-game content inspired by the beloved gaming universe. In […]

NYX Professional Makeup Launches ‘A Minecraft Movie’ Collection NYX Professional Makeup has introduced a new limited-edition makeup collection inspired by A Minecraft Movie, the first live-action adaptation of the best-selling video game. The beauty brand, known for its collaborations with pop culture franchises, has partnered with Warner Bros. Pictures to bring the pixelated world of […]

TLL Staff Former Disney exec Sanjeet Mehta has been appointed Head of India by the global brand and licensing giant Authentic Brands Group. Mehta brings more than 25 years of experience across retail, sales, business development and marketing. ABG says he has demonstrated a proven track record in overseeing large-scale operations, spearheading startups and working […]

TLL Staff Poetic Brands has announced a new licensing agreement to design, manufacture, and distribute baby fashion apparel, essentials, and accessories in the UK featuring Snoopy and the Peanuts characters. The deal will allow Poetic Brands to expand its offerings with a beloved brand known for its nostalgic and cross-generational appeal. The upcoming collection, set […]

TLL Staff The Global Licensing Group has unveiled Licensing Unlocked, an educational program designed to bridge the knowledge gap for licensing industry newcomers and provide ongoing learning for seasoned professionals. Developed in partnership with Licensing International, Licensing Unlocked is the first program of its kind to offer online educational sessions both live and on-demand. Licensing […]

TLL Staff The Toy Foundation has appointed Kathleen Campisano, global chief marketing officer and general manager of Beacon Media Group, as the new chair of its Board of Trustees. Taking the helm on February 28, Campisano will work alongside newly appointed Vice Chair Michael Keaton and the Foundation’s Executive Director Pam Mastrota to lead philanthropic […]

By Gary Symons TLL Editor in Chief SeaWorld and The Pinkfong Company are teaming up for a fintastic celebration marking a decade of the beloved children’s character Baby Shark. The collaboration will bring exclusive live character interactions, themed attractions, and the premiere of a brand-new Baby Shark music video to SeaWorld parks across the country. […]

By Gary Symons Editor in Chief McDonald’s and Minecraft are joining forces for the first time in a massive global collaboration that merges the digital and physical worlds. Timed with the highly anticipated release of A Minecraft Movie, the campaign introduces themed meals, collectibles, and exclusive in-game content inspired by the beloved gaming universe. In […]

NYX Professional Makeup Launches ‘A Minecraft Movie’ Collection NYX Professional Makeup has introduced a new limited-edition makeup collection inspired by A Minecraft Movie, the first live-action adaptation of the best-selling video game. The beauty brand, known for its collaborations with pop culture franchises, has partnered with Warner Bros. Pictures to bring the pixelated world of […]

TLL Staff Former Disney exec Sanjeet Mehta has been appointed Head of India by the global brand and licensing giant Authentic Brands Group. Mehta brings more than 25 years of experience across retail, sales, business development and marketing. ABG says he has demonstrated a proven track record in overseeing large-scale operations, spearheading startups and working […]

By Gary Symons TLL Editor in Chief SeaWorld and The Pinkfong Company are teaming up for a fintastic celebration marking a decade of the beloved children’s character Baby Shark. The collaboration will bring exclusive live character interactions, themed attractions, and the premiere of a brand-new Baby Shark music video to SeaWorld parks across the country. […]

By Gary Symons Editor in Chief McDonald’s and Minecraft are joining forces for the first time in a massive global collaboration that merges the digital and physical worlds. Timed with the highly anticipated release of A Minecraft Movie, the campaign introduces themed meals, collectibles, and exclusive in-game content inspired by the beloved gaming universe. In […]

NYX Professional Makeup Launches ‘A Minecraft Movie’ Collection NYX Professional Makeup has introduced a new limited-edition makeup collection inspired by A Minecraft Movie, the first live-action adaptation of the best-selling video game. The beauty brand, known for its collaborations with pop culture franchises, has partnered with Warner Bros. Pictures to bring the pixelated world of […]

TLL Staff Former Disney exec Sanjeet Mehta has been appointed Head of India by the global brand and licensing giant Authentic Brands Group. Mehta brings more than 25 years of experience across retail, sales, business development and marketing. ABG says he has demonstrated a proven track record in overseeing large-scale operations, spearheading startups and working […]

TLL Staff Poetic Brands has announced a new licensing agreement to design, manufacture, and distribute baby fashion apparel, essentials, and accessories in the UK featuring Snoopy and the Peanuts characters. The deal will allow Poetic Brands to expand its offerings with a beloved brand known for its nostalgic and cross-generational appeal. The upcoming collection, set […]

TLL Staff The Global Licensing Group has unveiled Licensing Unlocked, an educational program designed to bridge the knowledge gap for licensing industry newcomers and provide ongoing learning for seasoned professionals. Developed in partnership with Licensing International, Licensing Unlocked is the first program of its kind to offer online educational sessions both live and on-demand. Licensing […]

TLL Staff The Toy Foundation has appointed Kathleen Campisano, global chief marketing officer and general manager of Beacon Media Group, as the new chair of its Board of Trustees. Taking the helm on February 28, Campisano will work alongside newly appointed Vice Chair Michael Keaton and the Foundation’s Executive Director Pam Mastrota to lead philanthropic […]