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Top Stories

Panini America Signs Agreement with Area Code Baseball

By Allison Watkinson TLL Reporter Panini America has announced a multi-year partnership with the amateur baseball talent organization, Area Code Baseball. For the long-term partnership, Panini will create licensed trading ...

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We're the premiere Food & Beverage brand licensing agency specializing in strategic licensing for brands and manufacturers. For 30 years, our award-winning team has created impactful products that strengthen bonds between brands, manufacturers, and consumers. Find out how we can unlock your brand's ultimate potential today!
Read More

CASETiFY and TfL Debut London Underground Tech Accessories 

By Allison Watkinson TLL Reporter CASETiFY has partnered with Transport for London to release a licensed tech accessory collection inspired by the London Underground. Facilitated by IMG Licensing, the collaborative ...

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For more than 25 years, JPatton has safeguarded licensed products worldwide for top brands by deploying customized security solutions and cutting-edge innovations. Leveraging advanced micro-structures and digital technologies like our proprietary JP Forensics, Online Brand Protection, and Direct Licensing HUB, our Licensing Management software.
Email Us at support@jpattonondemand.com

Skydance-Paramount Complete Controversial Merger

By Gary Symons TLL Editor in Chief Paramount Global and Skydance Media finally completed their long-awaited $8.4 billion merger on Thursday, capping a drawn-out deal process marked by political scrutiny ...

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Johnnie-O Apparel Becomes Official NFL Licensee

By Allison Watkinson TLL Reporter The Johnnie-O apparel brand has been named an official licensing partner of the National Football League (NFL). For the licensing partnership, the brand is releasing ...

Read More

WildBrain CPLG Expands Global LBE Business with Promotions and New Hire

TLL Staff WildBrain CPLG has announced a major expansion of its location-based entertainment (LBE) division, promoting Evi Sari to the newly created role of Vice President, Global Location-Based Entertainment, and ...

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ESGG Expands Squishmallows With Licensed Mobile Game 

By Allison Watkinson TLL Reporter East Side Games Group (ESGG) has partnered with Jazwares and Zaibatsu Interactive to create a licensed mobile game inspired by Squishmallows. Through the collaborative partnership, ...

Read More

Panini America Signs Agreement with Area Code Baseball

By Allison Watkinson TLL Reporter Panini America has announced a multi-year partnership with the amateur baseball talent organization, Area Code Baseball. For the long-term partnership, Panini will create licensed trading ...

Read More

CASETiFY and TfL Debut London Underground Tech Accessories 

By Allison Watkinson TLL Reporter CASETiFY has partnered with Transport for London to release a licensed tech accessory collection inspired by the London Underground. Facilitated by IMG Licensing, the collaborative ...

Read More

Skydance-Paramount Complete Controversial Merger

By Gary Symons TLL Editor in Chief Paramount Global and Skydance Media finally completed their long-awaited $8.4 billion merger on Thursday, capping a drawn-out deal process marked by political scrutiny ...

Read More

Johnnie-O Apparel Becomes Official NFL Licensee

By Allison Watkinson TLL Reporter The Johnnie-O apparel brand has been named an official licensing partner of the National Football League (NFL). For the licensing partnership, the brand is releasing ...

Read More

Panini America Signs Agreement with Area Code Baseball

By Allison Watkinson TLL Reporter Panini America has announced a multi-year partnership with the amateur baseball talent organization, Area Code Baseball. For the long-term partnership, Panini will create licensed trading ...

Read More

We're the premiere Food & Beverage brand licensing agency specializing in strategic licensing for brands and manufacturers. For 30 years, our award-winning team has created impactful products that strengthen bonds between brands, manufacturers, and consumers. Find out how we can unlock your brand's ultimate potential today!
Read More

CASETiFY and TfL Debut London Underground Tech Accessories 

By Allison Watkinson TLL Reporter CASETiFY has partnered with Transport for London to release a licensed tech accessory collection inspired by the London Underground. Facilitated by IMG Licensing, the collaborative ...

Read More

For more than 25 years, JPatton has safeguarded licensed products worldwide for top brands by deploying customized security solutions and cutting-edge innovations. Leveraging advanced micro-structures and digital technologies like our proprietary JP Forensics, Online Brand Protection, and Direct Licensing HUB, our Licensing Management software.
Email Us at support@jpattonondemand.com

Skydance-Paramount Complete Controversial Merger

By Gary Symons TLL Editor in Chief Paramount Global and Skydance Media finally completed their long-awaited $8.4 billion merger on Thursday, capping a drawn-out deal process marked by political scrutiny ...

Read More

Johnnie-O Apparel Becomes Official NFL Licensee

By Allison Watkinson TLL Reporter The Johnnie-O apparel brand has been named an official licensing partner of the National Football League (NFL). For the licensing partnership, the brand is releasing ...

Read More

WildBrain CPLG Expands Global LBE Business with Promotions and New Hire

TLL Staff WildBrain CPLG has announced a major expansion of its location-based entertainment (LBE) division, promoting Evi Sari to the newly created role of Vice President, Global Location-Based Entertainment, and ...

Read More

ESGG Expands Squishmallows With Licensed Mobile Game 

By Allison Watkinson TLL Reporter East Side Games Group (ESGG) has partnered with Jazwares and Zaibatsu Interactive to create a licensed mobile game inspired by Squishmallows. Through the collaborative partnership, ...

Read More

News and Analysis

entertainment

WildBrain CPLG Expands Global LBE Business with Promotions and New Hire

Skybound Appoints Reemsborko to Represent Invincible in Europe 

HPC and Little Dot Studios Expand with Digital Content Partnership

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fashion

Joe Fresh, Life at Home and Crayola Launch Colorful Collection

Jazwares and SnapBrands Blend New Squishmallows Cosmetics 

Converse Steps Into Licensed Bluey Fashion

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Premium Members

Current TLL Magazine Issue – Flip Book

Expo Roundup: Deals and Events From the 2025 Licensing Expo

Licensing International Announces 2025 Hall of Fame Inductees

PREMIUM MEMBERS

sports

Panini America Signs Agreement with Area Code Baseball

Johnnie-O Apparel Becomes Official NFL Licensee

Puma and Manchester City Extend Licensing Partnership

SEE MORE

Video Games & Software

ESGG Expands Squishmallows With Licensed Mobile Game 

Candy Crush Saga and KIKO Milano Release Makeup Collection 

VW and Beanstalk Shift into High Gear with Video Game Deal

SEE MORE

lifestyle

H2O Audio and Florence Team Up for Paddleboard World Championships

The London Studio Brokers Deal Between Pear Tree Press and Calypso Cards

Tfk and Audi Bring Sporty Style to Pushchairs

SEE MORE

corporate

CASETiFY and TfL Debut London Underground Tech Accessories 

‘Future-Fit Businesses’ Highlighted at Products of Change Conference 2025

Hormel Foods and Dr. Seuss Enterprises Serve Up Green Eggs & SPAM

SEE MORE

metaverse

Gamefam Brings KIDZ BOP Back To Car Dealership Tycoon

Cirque du Soleil Somersaults into The Sandbox Metaverse

BBC Earth and Minecraft Education Launch Dinosaur-Themed Learning Adventure

SEE MORE

Toys & Games

Kidults and Licensed Products Fuel Toy Sector Growth in Early 2025

H2O Audio and Florence Team Up for Paddleboard World Championships

Hasbro Selects Jasnor as Peppa Pig Partner for ANZ

SEE MORE

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