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Top Stories

Represent Rocks On with Guns N’ Roses Apparel

By Allison Watkinson TLL Reporter Represent has launched a licensing partnership with Guns N’ Roses to release a collaborative capsule collection inspired by the rock band. Designed for Guns N’ ...

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We're the premiere Food & Beverage brand licensing agency specializing in strategic licensing for brands and manufacturers. For 30 years, our award-winning team has created impactful products that strengthen bonds between brands, manufacturers, and consumers. Find out how we can unlock your brand's ultimate potential today!
Read More

Monster High Fright Song Gets Glam Remake From Katseye 

By Allison Watkinson TLL Reporter Mattel has partnered with the Katseye girl group for a musical Monster High collaboration and custom doll promotion. The Monster High collaboration offers an updated ...

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For more than 25 years, JPatton has safeguarded licensed products worldwide for top brands by deploying customized security solutions and cutting-edge innovations. Leveraging advanced micro-structures and digital technologies like our proprietary JP Forensics, Online Brand Protection, and Direct Licensing HUB, our Licensing Management software.
Email Us at support@jpattonondemand.com

Puma and Manchester City Extend Licensing Partnership

By Allison Watkinson TLL Reporter Puma has signed an extension to its licensing partnership with the Premier League’s Manchester City football club. The long-term contract extension will allow Puma and ...

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Gamefam Brings KIDZ BOP Back To Car Dealership Tycoon

By Allison Watkinson TLL Reporter Gamefam and KIDZ BOP have announced the return of the family-friendly music brand to Gamefam’s Car Dealership Tycoon Roblox game. Designed to promote the release ...

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Bad Birdie Tees off with Taco Bell

By Allison Watkinson TLL Reporter Bad Birdie and Taco Bell recently teamed up for a collaborative apparel collection and two-day junior golfing event. The co-branded collection is designed to offer ...

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The Licensing Awards 2025 Announces Finalists 

By Allison Watkinson TLL Reporter The finalists for the Licensing Awards 2025 have been announced as the count-down continues for the official award ceremony. Taking place on September 16 in ...

Read More

Represent Rocks On with Guns N’ Roses Apparel

By Allison Watkinson TLL Reporter Represent has launched a licensing partnership with Guns N’ Roses to release a collaborative capsule collection inspired by the rock band. Designed for Guns N’ ...

Read More

Monster High Fright Song Gets Glam Remake From Katseye 

By Allison Watkinson TLL Reporter Mattel has partnered with the Katseye girl group for a musical Monster High collaboration and custom doll promotion. The Monster High collaboration offers an updated ...

Read More

Puma and Manchester City Extend Licensing Partnership

By Allison Watkinson TLL Reporter Puma has signed an extension to its licensing partnership with the Premier League’s Manchester City football club. The long-term contract extension will allow Puma and ...

Read More

Gamefam Brings KIDZ BOP Back To Car Dealership Tycoon

By Allison Watkinson TLL Reporter Gamefam and KIDZ BOP have announced the return of the family-friendly music brand to Gamefam’s Car Dealership Tycoon Roblox game. Designed to promote the release ...

Read More

Represent Rocks On with Guns N’ Roses Apparel

By Allison Watkinson TLL Reporter Represent has launched a licensing partnership with Guns N’ Roses to release a collaborative capsule collection inspired by the rock band. Designed for Guns N’ ...

Read More

We're the premiere Food & Beverage brand licensing agency specializing in strategic licensing for brands and manufacturers. For 30 years, our award-winning team has created impactful products that strengthen bonds between brands, manufacturers, and consumers. Find out how we can unlock your brand's ultimate potential today!
Read More

Monster High Fright Song Gets Glam Remake From Katseye 

By Allison Watkinson TLL Reporter Mattel has partnered with the Katseye girl group for a musical Monster High collaboration and custom doll promotion. The Monster High collaboration offers an updated ...

Read More

For more than 25 years, JPatton has safeguarded licensed products worldwide for top brands by deploying customized security solutions and cutting-edge innovations. Leveraging advanced micro-structures and digital technologies like our proprietary JP Forensics, Online Brand Protection, and Direct Licensing HUB, our Licensing Management software.
Email Us at support@jpattonondemand.com

Puma and Manchester City Extend Licensing Partnership

By Allison Watkinson TLL Reporter Puma has signed an extension to its licensing partnership with the Premier League’s Manchester City football club. The long-term contract extension will allow Puma and ...

Read More

Gamefam Brings KIDZ BOP Back To Car Dealership Tycoon

By Allison Watkinson TLL Reporter Gamefam and KIDZ BOP have announced the return of the family-friendly music brand to Gamefam’s Car Dealership Tycoon Roblox game. Designed to promote the release ...

Read More

Bad Birdie Tees off with Taco Bell

By Allison Watkinson TLL Reporter Bad Birdie and Taco Bell recently teamed up for a collaborative apparel collection and two-day junior golfing event. The co-branded collection is designed to offer ...

Read More

The Licensing Awards 2025 Announces Finalists 

By Allison Watkinson TLL Reporter The finalists for the Licensing Awards 2025 have been announced as the count-down continues for the official award ceremony. Taking place on September 16 in ...

Read More

News and Analysis

entertainment

Represent Rocks On with Guns N’ Roses Apparel

Monster High Fright Song Gets Glam Remake From Katseye 

Outfit7 and Miraculous Corp Launch Year-Long Licensing Deal 

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fashion

Panera and Holler and Glow Launch Cheesy Beauty Collab

Levi’s Celebrates Oasis Reunion Tour with New Collection

KISS Products Teams Up With The Summer I Turned Pretty

SEE MORE

Premium Members

Current TLL Magazine Issue – Flip Book

Expo Roundup: Deals and Events From the 2025 Licensing Expo

Licensing International Announces 2025 Hall of Fame Inductees

PREMIUM MEMBERS

sports

Puma and Manchester City Extend Licensing Partnership

Bad Birdie Tees off with Taco Bell

RWS Global and Snap Bring AR Tech to Live Sports

SEE MORE

Video Games & Software

Candy Crush Saga and KIKO Milano Release Makeup Collection 

VW and Beanstalk Shift into High Gear with Video Game Deal

Entertainment Software Association Warns of Tariff Impact

SEE MORE

lifestyle

Jewel Branding Named North American Agent for London’s Natural History Museum 

Goodyear and Tender One Sail Into Luxury Boating Market

London Studio Brokers Deal Between Alice Mole and James Ellis

SEE MORE

corporate

Trade Show Agenda Released for Brand Licensing Europe 2025

Brand Central: How a Licensing Powerhouse is Shaping the Future of Food, Beverage and Fan-Favorite Collabs

Smiley and RED Unite to Support Women and Girls in Vulnerable Communities

SEE MORE

metaverse

Gamefam Brings KIDZ BOP Back To Car Dealership Tycoon

Cirque du Soleil Somersaults into The Sandbox Metaverse

BBC Earth and Minecraft Education Launch Dinosaur-Themed Learning Adventure

SEE MORE

Toys & Games

Paranormal YouTubers Sam and Colby Collaborate on New Hunt A Killer Game

LEGO and Hasbro Build New Transformers Set for Decepticon Fans

Mattel Adds Barbie with Type 1 Diabetes to its Fashionitas Line-Up

SEE MORE

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