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Top Stories

SHEIN and Hasbro Unveil My Little Pony & Transformers Apparel 

By Allison Watkinson TLL Reporter SHEIN has announced a licensing partnership with Hasbro to release exclusive fashion collections for both My Little Pony and Transformers. The two collections include a ...

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We're the premiere Food & Beverage brand licensing agency specializing in strategic licensing for brands and manufacturers. For 30 years, our award-winning team has created impactful products that strengthen bonds between brands, manufacturers, and consumers. Find out how we can unlock your brand's ultimate potential today!
Read More

Rocket Licensing Appointed as SuperThings UK Agent

By Allison Watkinson TLL Reporter Rocket Licensing has been appointed to manage SuperThings licensing program across the UK and Ireland by the brand’s owner, Magicbox. SuperThings is a toy brand ...

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For more than 25 years, JPatton has safeguarded licensed products worldwide for top brands by deploying customized security solutions and cutting-edge innovations. Leveraging advanced micro-structures and digital technologies like our proprietary JP Forensics, Online Brand Protection, and Direct Licensing HUB, our Licensing Management software.
Email Us at support@jpattonondemand.com

Stetson and CLC Create Collegiate Headwear 

By Allison Watkinson TLL Reporter Stetson and L2 Brands have partnered with CLC to introduce a licensed, western-inspired headwear collection for seven university brands in the US. The institutions included ...

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Konami Cross Media NY and Nike Create Yu-Gi-Oh! Collection

By Allison Watkinson TLL Reporter Konami Cross Media NY has partnered with Nike to create a new selection of Yu-Gi-Oh! inspired footwear and apparel. The collection includes a replica of ...

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Who’s News: Trends International Names Greg Czerpak President and CEO

TLL Staff Trends International has appointed Greg Czerpak as its new president and chief executive officer, the company announced this week. Czerpak will be tasked with guiding the publisher and ...

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The Week in Licensing: Deals You May Have Missed

Compiled by TLL Staff BARK and Dunkin Celebrate National Dog Day with Toys for Children in NeedDog toy company BARK and Dunkin are teaming up once again to celebrate National ...

Read More

SHEIN and Hasbro Unveil My Little Pony & Transformers Apparel 

By Allison Watkinson TLL Reporter SHEIN has announced a licensing partnership with Hasbro to release exclusive fashion collections for both My Little Pony and Transformers. The two collections include a ...

Read More

Rocket Licensing Appointed as SuperThings UK Agent

By Allison Watkinson TLL Reporter Rocket Licensing has been appointed to manage SuperThings licensing program across the UK and Ireland by the brand’s owner, Magicbox. SuperThings is a toy brand ...

Read More

Stetson and CLC Create Collegiate Headwear 

By Allison Watkinson TLL Reporter Stetson and L2 Brands have partnered with CLC to introduce a licensed, western-inspired headwear collection for seven university brands in the US. The institutions included ...

Read More

Konami Cross Media NY and Nike Create Yu-Gi-Oh! Collection

By Allison Watkinson TLL Reporter Konami Cross Media NY has partnered with Nike to create a new selection of Yu-Gi-Oh! inspired footwear and apparel. The collection includes a replica of ...

Read More

SHEIN and Hasbro Unveil My Little Pony & Transformers Apparel 

By Allison Watkinson TLL Reporter SHEIN has announced a licensing partnership with Hasbro to release exclusive fashion collections for both My Little Pony and Transformers. The two collections include a ...

Read More

We're the premiere Food & Beverage brand licensing agency specializing in strategic licensing for brands and manufacturers. For 30 years, our award-winning team has created impactful products that strengthen bonds between brands, manufacturers, and consumers. Find out how we can unlock your brand's ultimate potential today!
Read More

Rocket Licensing Appointed as SuperThings UK Agent

By Allison Watkinson TLL Reporter Rocket Licensing has been appointed to manage SuperThings licensing program across the UK and Ireland by the brand’s owner, Magicbox. SuperThings is a toy brand ...

Read More

For more than 25 years, JPatton has safeguarded licensed products worldwide for top brands by deploying customized security solutions and cutting-edge innovations. Leveraging advanced micro-structures and digital technologies like our proprietary JP Forensics, Online Brand Protection, and Direct Licensing HUB, our Licensing Management software.
Email Us at support@jpattonondemand.com

Stetson and CLC Create Collegiate Headwear 

By Allison Watkinson TLL Reporter Stetson and L2 Brands have partnered with CLC to introduce a licensed, western-inspired headwear collection for seven university brands in the US. The institutions included ...

Read More

Konami Cross Media NY and Nike Create Yu-Gi-Oh! Collection

By Allison Watkinson TLL Reporter Konami Cross Media NY has partnered with Nike to create a new selection of Yu-Gi-Oh! inspired footwear and apparel. The collection includes a replica of ...

Read More

Who’s News: Trends International Names Greg Czerpak President and CEO

TLL Staff Trends International has appointed Greg Czerpak as its new president and chief executive officer, the company announced this week. Czerpak will be tasked with guiding the publisher and ...

Read More

The Week in Licensing: Deals You May Have Missed

Compiled by TLL Staff BARK and Dunkin Celebrate National Dog Day with Toys for Children in NeedDog toy company BARK and Dunkin are teaming up once again to celebrate National ...

Read More

News and Analysis

entertainment

Who’s News: Trends International Names Greg Czerpak President and CEO

Gemmy Industries and WGDGCP Pair Up for Corpse Bride Décor 

Netflix Takes a Deep Dive Into Location-Based Entertainment With ‘Netflix House’

SEE MORE

fashion

SHEIN and Hasbro Unveil My Little Pony & Transformers Apparel 

Stetson and CLC Create Collegiate Headwear 

Konami Cross Media NY and Nike Create Yu-Gi-Oh! Collection

SEE MORE

Premium Members

Current TLL Magazine Issue – Flip Book

Expo Roundup: Deals and Events From the 2025 Licensing Expo

Licensing International Announces 2025 Hall of Fame Inductees

PREMIUM MEMBERS

sports

Caitlin Clark Gets Her Own Logo in Expanded Nike Partnership

Panini America Launches First-Ever Ohio State Trading Card Box Set

LSU Athletics Gets Spicy with Original Louisiana Brand Hot Sauce 

SEE MORE

Video Games & Software

TMNT Takes Over RAID: Shadow Legends 

EB Games Expands Gaming Merchandise Through Xbox Licensing Deal

Outfit7 and Privo Team Up for Talking Tom Kids Game

SEE MORE

lifestyle

The Week in Licensing: Deals You May Have Missed

London Studio Artists Collective Earns Recognition at Greeting Card Awards

SmileyWorld Puts Licensing Partners Front and Center in Back-to-School Campaign

SEE MORE

corporate

Peanuts Renews Charitable Partnership with American Red Cross

Coors and Wrangler Saddle Up for Western-Themed Apparel Line

Phreesia is Bringing Sesame Street Characters Into the Doctor’s Office

SEE MORE

metaverse

HI-CHEW Returns to Fortnite with Super League

Gamefam Brings KIDZ BOP Back To Car Dealership Tycoon

Cirque du Soleil Somersaults into The Sandbox Metaverse

SEE MORE

Toys & Games

Rocket Licensing Appointed as SuperThings UK Agent

Backstreet’s Back in Little People Collector Set from Fisher-Price

Opinion: Laburglary in LA a Sign the Age of Labubu is Here

SEE MORE

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