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Top Stories

Rich’s Debuts Baileys Partnership at IDDBA 2025

By Allison Watkinson TLL Reporter Rich’s and Diageo are showcasing their new Baileys licensing partnership at the 2025 International Dairy Deli Bakery Association (IDDBA) conference. Located at booth #2425, Rich’s ...

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We're the premiere Food & Beverage brand licensing agency specializing in strategic licensing for brands and manufacturers. For 30 years, our award-winning team has created impactful products that strengthen bonds between brands, manufacturers, and consumers. Find out how we can unlock your brand's ultimate potential today!
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LA Dodgers and Toei Animation Bring One Piece to Dodger Stadium

By Allison Watkinson TLL Reporter Toei Animation and the Los Angeles Dodgers are launching a game-day promotion that will bring the One Piece anime to Dodgers stadium. Taking place on ...

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For more than 25 years, JPatton has safeguarded licensed products worldwide for top brands by deploying customized security solutions and cutting-edge innovations. Leveraging advanced micro-structures and digital technologies like our proprietary JP Forensics, Online Brand Protection, and Direct Licensing HUB, our Licensing Management software.
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Dunkin’ Celebrates Donut Day with Stoney Clover Lane

By Allison Watkinson TLL Reporter Dunkin’ has partnered with Stoney Clover Lane to debut a limited-edition accessories collection to commemorate National Donut Day. Taking place on June 6, the National ...

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Your Brand’s Next Chapter Starts Here

Today’s consumers want more than products — they want connection, authenticity, and meaning. We pair brands with chefs, designers, and tastemakers who transform products into cultural touchstones. This is where transactions turn into traditions — where selling becomes storytelling, and storytelling becomes legacy.
Read More

Hello Einstein and Gamisodes Launch Baby Einstein Content

By Allison Watkinson TLL Reporter Hello Einstein Studios has partnered with the Gamisodes entertainment platform to launch interactive episodes for Baby Einstein. Operating for close to three decades, Baby Einstein ...

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Seagram’s Escapes Gets Ready to Rumble with WWE

By Allison Watkinson TLL Reporter TKO Group Holdings and Seagram’s Escapes have launched a multi-year licensing partnership for a Seagram’s Escapes Spiked beverage collection inspired by the WWE. The co-branded ...

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Rich’s Debuts Baileys Partnership at IDDBA 2025

By Allison Watkinson TLL Reporter Rich’s and Diageo are showcasing their new Baileys licensing partnership at the 2025 International Dairy Deli Bakery Association (IDDBA) conference. Located at booth #2425, Rich’s ...

Read More

LA Dodgers and Toei Animation Bring One Piece to Dodger Stadium

By Allison Watkinson TLL Reporter Toei Animation and the Los Angeles Dodgers are launching a game-day promotion that will bring the One Piece anime to Dodgers stadium. Taking place on ...

Read More

Dunkin’ Celebrates Donut Day with Stoney Clover Lane

By Allison Watkinson TLL Reporter Dunkin’ has partnered with Stoney Clover Lane to debut a limited-edition accessories collection to commemorate National Donut Day. Taking place on June 6, the National ...

Read More

Hello Einstein and Gamisodes Launch Baby Einstein Content

By Allison Watkinson TLL Reporter Hello Einstein Studios has partnered with the Gamisodes entertainment platform to launch interactive episodes for Baby Einstein. Operating for close to three decades, Baby Einstein ...

Read More

Rich’s Debuts Baileys Partnership at IDDBA 2025

By Allison Watkinson TLL Reporter Rich’s and Diageo are showcasing their new Baileys licensing partnership at the 2025 International Dairy Deli Bakery Association (IDDBA) conference. Located at booth #2425, Rich’s ...

Read More

We're the premiere Food & Beverage brand licensing agency specializing in strategic licensing for brands and manufacturers. For 30 years, our award-winning team has created impactful products that strengthen bonds between brands, manufacturers, and consumers. Find out how we can unlock your brand's ultimate potential today!
Read More

LA Dodgers and Toei Animation Bring One Piece to Dodger Stadium

By Allison Watkinson TLL Reporter Toei Animation and the Los Angeles Dodgers are launching a game-day promotion that will bring the One Piece anime to Dodgers stadium. Taking place on ...

Read More

For more than 25 years, JPatton has safeguarded licensed products worldwide for top brands by deploying customized security solutions and cutting-edge innovations. Leveraging advanced micro-structures and digital technologies like our proprietary JP Forensics, Online Brand Protection, and Direct Licensing HUB, our Licensing Management software.
Read More

Dunkin’ Celebrates Donut Day with Stoney Clover Lane

By Allison Watkinson TLL Reporter Dunkin’ has partnered with Stoney Clover Lane to debut a limited-edition accessories collection to commemorate National Donut Day. Taking place on June 6, the National ...

Read More

Your Brand’s Next Chapter Starts Here

Today’s consumers want more than products — they want connection, authenticity, and meaning. We pair brands with chefs, designers, and tastemakers who transform products into cultural touchstones. This is where transactions turn into traditions — where selling becomes storytelling, and storytelling becomes legacy.
Read More

Hello Einstein and Gamisodes Launch Baby Einstein Content

By Allison Watkinson TLL Reporter Hello Einstein Studios has partnered with the Gamisodes entertainment platform to launch interactive episodes for Baby Einstein. Operating for close to three decades, Baby Einstein ...

Read More

News and Analysis

entertainment

LA Dodgers and Toei Animation Bring One Piece to Dodger Stadium

Hello Einstein and Gamisodes Launch Baby Einstein Content

Taylor Swift Reclaims Ownership of Her First Six Albums

SEE MORE

fashion

Hurley and Travis Barker Drum Up New Fashion Partnership

White Castle and Heelys Team Up for Fun Footwear

Loteria Don Clemente Gets Glam with Beauty Creations Cosmetics

SEE MORE

Premium Members

Current TLL Magazine Issue – Flip Book

Expo Roundup: Deals and Events From the 2025 Licensing Expo

Licensing International Announces 2025 Hall of Fame Inductees

PREMIUM MEMBERS

sports

Seagram’s Escapes Gets Ready to Rumble with WWE

Tom Aspinall Joins Forces with Champion in Knockout Apparel Partnership

Frida Kahlo Collection Celebrates Germany’s Women’s Football Team

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Video Games & Software

VW and Beanstalk Shift into High Gear with Video Game Deal

Entertainment Software Association Warns of Tariff Impact

US Care Bears Fans Can Now ‘Unlock the Magic’

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lifestyle

Burt’s Bees and Mike’s Hot Honey Debut Sweet and Spicy Lip Balm

Old World Christmas Announces New Partnerships for 2025

TED Partners with Academic Travel Abroad for Branded Travel Program

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corporate

Rich’s Debuts Baileys Partnership at IDDBA 2025

Dunkin’ Celebrates Donut Day with Stoney Clover Lane

Products of Change Highlighted Sustainability at Licensing Expo

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metaverse

Licensed Brands Playing Together in The Sandbox

McDonald’s x Minecraft Collab Provides Tasty Bites and Bytes

Netflix and Voldex Develop NFL Christmas Events for Nextworld and NFL Roblox Experiences

SEE MORE

Toys & Games

Cloudco and Jazwares Spread Joy with Care Bears Collaboration

Focus on Expo: Teddy Mountain Expanding Rapidly in Branded Plush

Anne Stokes and Q Workshop Play to Win with Tabletop Collection

SEE MORE

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