From “Billy Beer” to “Duff’s”: Licensed Beer Branding Comes of Age
Sales of food and beverage products based on licensed properties in the U.S. and Canada grew 6.0% in 2014, third highest of any product category. At just over $10.1 billion in sales, the food and beverage category now constitutes 10% of the total market. Frozen foods still rule the licensed food roost but adult beverages are coming on. And while many of the best known products are spirits and wines, beer may be growing the fastest…
