Global Merchandising Unveils First Slate of Licensees for Fender

By Gary Symons TLL Editor in Chief Fender Musical Instruments Corp., the guitar maker that gave the world the Telecaster twang and Precision Bass groove, is plugging into new markets as it heads toward a milestone anniversary tour. Global Merchandising Services on Thursday announced the first wave of licensing partners for Fender’s expanding brand extension … Continue reading Global Merchandising Unveils First Slate of Licensees for Fender