TLL Feature In the modern supermarket, the boundaries of brand loyalty are being redrawn. What was once a rigid landscape of specialized purveyors has transformed into a fluid ecosystem of “brand extensions.” Today, a consumer can walk down the frozen food aisle and find Cinnabon-flavored cereal or TGI Fridays’-branded appetizers, products that exist not because … Continue reading How Broad Street Licensing Group Drives Food & Beverage Licensing Success at Retail