Licensing Drove the Toy Industry’s Resurgence in 2025

By Gary Symons TLL Editor in Chief The retail research company Circana found the U.S. toy industry has returned to positive growth after two years of decline.  Circana’s data shows that total annual dollar sales grew by +6%, as average selling price (ASP) rose +4%. Most importantly, the number of units sold also increased by … Continue reading Licensing Drove the Toy Industry’s Resurgence in 2025