Wall’s Levels Up the Freezer Aisle with Minecraft Ice Cream

By Gary Symons TLL Editor in Chief Wall’s has teamed up with Minecraft, the world’s bestselling video game, to launch a limited-edition ice cream aimed squarely at gaming enthusiasts. The partnership taps into a vast and highly engaged audience, with more than three billion people worldwide playing online games and 80% of them regularly snacking … Continue reading Wall’s Levels Up the Freezer Aisle with Minecraft Ice Cream