Allison Watkinson
TLL Reporter
Perry Ellis International (PEI) is expanding their existing licensing agreement with Bespoke Fashion to include Perry Ellis and Original Penguin branded dress shirts.
Founded in 2012, Bespoke Fashion is a premium made-to-order men’s fashion company that specializes in designing neckties, hosiery, dress shirts, accessories and more.
The company’s neckwear, dress shirt, and hosiery products are available for purchase at major department and specialty stores.
“We are excited to expand our current partnership, which includes neckwear and hosiery with Original Penguin and neckwear for Perry Ellis, to now include dress shirt programs for both brands,” said Bespoke Fashion CEO, Danielle Mandelbaum. “As a strategic partner across all dress furnishings, we look forward to working with the Perry Ellis team and driving strong growth for both brands.”
Perry Ellis International has significantly expanded their licensing business in the past few weeks.
In addition to this extension to their Bespoke Fashion agreement, PEI recently announced licensing partnerships with design, manufacturing and retail companies such as Poetic Brands, Baird Group, Concepts In Time, and Fragrance Group London.
“We are thrilled to embark on this new chapter of our partnership with Bespoke Fashion,” said PEI CEO, Oscar Feldenkreis. “Their expertise perfectly aligns with the legacy of quality and style that Perry Ellis and Original Penguin brands represent. This collaboration reflects our commitment to delivering on products that are important to our customer, and we look forward to the remarkable contributions that this venture will bring to our iconic American brands.”
Perry Ellis International is a design, distribution and licensing company that specializes in branded apparel, accessories and fragrances.
The new men’s dress shirt extensions to the Perry Ellis and Original Penguin brands are expected to hit retail in Spring 2024.
The products will be available for purchase in department stores throughout the US and Canada.
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