Caption: Staff and toy fans celebrate the opening of a Toys”R”Us store in San Marcos, Texas. By Gary Symons TLL Editor-in-Chief The once-struggling Toys”R”Us has announced a massive retail expansion, opening ...

By Allison Watkinson TLL Reporter Jazwares announced an expanded licensing agreement with Sanrio GmbH that will extend its Hello Kitty and Friends toy line to Europe, the Middle East, and ...

By Gary Symons TLL Editor-in-Chief Mattel’s Barbie is rocking the doll aisle, naming four-time Grammy winner Lenny Kravitz as its second Kenbassador. Barbie has unveiled a Barbie Signature collector doll ...

By Allison Watkinson TLL Reporter Mattel and BBC Studios have announced a multiyear partnership that will bring characters from “Bluey” to five of Mattel’s toy franchises. The deal is not ...

By Allison Watkinson TLL Reporter Flash Gordon and The Phantom will be getting their own storefronts on Amazon, in a deal between King Features and SUPERFAN.  King Features, which owns ...

By Gary Symons TLL Editor-in-Chief Pocket.watch, a creator media company, announced Tuesday that it has hired Fernando Romero as president of brand and ad sales. Romero brings 30 years of ...

Caption: Staff and toy fans celebrate the opening of a Toys”R”Us store in San Marcos, Texas. By Gary Symons TLL Editor-in-Chief The once-struggling Toys”R”Us has announced a massive retail expansion, opening ...

By Allison Watkinson TLL Reporter Jazwares announced an expanded licensing agreement with Sanrio GmbH that will extend its Hello Kitty and Friends toy line to Europe, the Middle East, and ...

By Gary Symons TLL Editor-in-Chief Mattel’s Barbie is rocking the doll aisle, naming four-time Grammy winner Lenny Kravitz as its second Kenbassador. Barbie has unveiled a Barbie Signature collector doll ...

Caption: Staff and toy fans celebrate the opening of a Toys”R”Us store in San Marcos, Texas. By Gary Symons TLL Editor-in-Chief The once-struggling Toys”R”Us has announced a massive retail expansion, opening ...

By Allison Watkinson TLL Reporter Jazwares announced an expanded licensing agreement with Sanrio GmbH that will extend its Hello Kitty and Friends toy line to Europe, the Middle East, and ...

By Gary Symons TLL Editor-in-Chief Mattel’s Barbie is rocking the doll aisle, naming four-time Grammy winner Lenny Kravitz as its second Kenbassador. Barbie has unveiled a Barbie Signature collector doll ...

By Allison Watkinson TLL Reporter Mattel and BBC Studios have announced a multiyear partnership that will bring characters from “Bluey” to five of Mattel’s toy franchises. The deal is not ...

By Allison Watkinson TLL Reporter Flash Gordon and The Phantom will be getting their own storefronts on Amazon, in a deal between King Features and SUPERFAN.  King Features, which owns ...

By Gary Symons TLL Editor-in-Chief Pocket.watch, a creator media company, announced Tuesday that it has hired Fernando Romero as president of brand and ad sales. Romero brings 30 years of ...