By Allison Watkinson
TLL Reporter
Hershey’s Jolly Rancher brand has partnered with Beautify Earth for limited-edition Jolly Rancher Gummies packaging and public murals by street artists.
Beautify Earth is a creative licensing agency that connects brands with local artists for public murals, packaging and digital storytelling.
The new limited-edition packaging features mural designs from the American street artists Danielle Mastrion from New York, Joe Starkweather from Miami and Evan Farrell from Los Angeles.
“These larger-than-life murals are bold and out of this world—a perfect representation of the Jolly Rancher brand,” said Jolly Rancher manager, Danielle Ford. “From packages to murals, seeing bold art inspired by Jolly Rancher Gummies is exciting. The murals and packaging are inspiring, colorful and full of energy. We hope fans can pick up a bag at their local store and go visit a mural near them.”
Evan Farrell is an LA-based artist that owns and operates the KidWiseman brand which specializes in large scale mural projects, art performance, apparel and more. The new Kid Wiseman x Jolly Ranchers murals will be located in LA and Bentonville.
Danielle Mastrion is a painter and muralist located in New York City. She worked with an aerosol base to create the New York-inspired Jolly Rancher mural using the brand’s color scheme, Fruit Crew characters, and her signature floral imagery.
Joe Starkweather has created a mural and packaging that layers the Jolly Rancher Fruit Crew with a Florida-inspired city skyline.
Each large-scale art piece combines the artists’ creative style with Jolly Rancher Gummies’ licensed characters and iconography.
The new limited-edition Jolly Rancher products feature green apple, blue raspberry, cherry, grape and watermelon flavors with three distinct packaging designs. The products are available for purchase this spring at retailers across the US region.