TLL Staff
C4 Energy launched the sweetest collaboration of the summer through a partnership with fan favorite frozen summer treat Creamsicle.
Inspired by the classic popsicle flavor, the C4 Energy x Creamsicle collaboration is meant to take you back to childhood memories of summer all year long. For the first time ever, C4 will be launching a collaboration exclusively at 7-Eleven nationwide, another Texas-based brand that C4 Energy’s consumers already frequent.
Powered by 200mg of caffeine and CarnoSyn Beta-Alanine to give you energy for every summer activity on your list, the new C4 Energy x Creamsicle provides the classic sweet tangy orange, revitalized with a frosty vanilla finish.
Knowing that 70% of Creamsicle buyers are also energy drink consumers, C4 Energy doubled down on their consumers’ love for the summer flavor with an official license deal with Good Humor and Unilever, offering the authentically loved creamy vanilla and bright orange of Creamsicle, in an energy drink form they already trust.
To celebrate the collaboration launch with Creamsicle, C4 Energy will debut a summer-long program with the rapper Ludacris, tapping into the car culture of 7-Eleven and energizing consumers about the new product offering.
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