TLL Staff
Kids India, the leading toy fair in India will be held Sept. 12 to 14 at the Jio World Convention Centre in Mumbai.
Organizer Spielwarenmesse says this year marks as major milestone for the Kids India event as it celebrates its 10th anniversary.
Not only is it celebrating its tenth birthday, but it is also taking place at the perfect time,” the company said in a statement. “All the signs around the Indian industry are pointing to growth.
Kids India is organised by Spielwarenmesse India Pvt. Ltd., a subsidiary of the world market leader Spielwarenmesse eG, and the Indo-German Chamber of Commerce, and is supported by other strong partners.
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“We launched the event in 2013 recognizing the immense potential of the Indian market and the demand for a world-class trade show,” said Christian Ulrich, spokesperson for the Spielwarenmess eG Executive Board.
Over the past decade, Kids India has attracted top brands, including global giants like Hasbro, Disney and Mattel. The exhibitors will once again be presenting a wide range of products, from educational STEM toys (on the topics of science, technology, engineering and mathematics) and board games to traditional wooden toys, plush toys, cutting-edge innovations, stationery, creative articles, baby products, licensed products and sports goods.
“Kids India has always been a pivotal platform for Indian manufacturers to showcase their innovative products and connect with key players in the industry,” says Manish Kukreja, president of The All India Toy Manufacturers’ Association (TAITMA).
With India’s toy market projected to grow at a CAGR of 15% over the next five years, Kukreja says this event is crucial in driving that growth and enhancing its global presence.
The huge increase is due to various government initiatives to boost exports and strengthen the domestic market, says Vivek Jhangiani, Director TAITMA, Director ICTI (International Council of Toy Industries) and Chairperson of the FICCI (Federation of Indian Chambers of Commerce & Industry) Toy Committee.
“This year, as Kids India continues to set the standard for excellence in quality and innovation, we are proud to stand behind an event that not only promotes the highest standards but also supports the growth of both established brands and emerging start-ups,” said Jhangiani. “We look forward to another successful edition that will undoubtedly drive forward the future of our industry.”
Major associations such as the Sports Goods Export Promotion Council (SGEPC) and TAITMA—the leading association of Indian toy manufacturers—are also supporting the event. The fair is endorsed by India’s Ministry of Small & Medium Enterprises (MSME), providing added benefits to participating companies.
Last year’s fair welcomed 160 exhibitors and more than 5,000 high-quality trade visitors from 35 countries. With confirmations from hundreds of international buyers and leading retailers, including lead sourcing teams from Walmart, Toys ‘R’ Us, Amazon, Flipkart, DMart, Firstcry, and Hamleys, Kids India is poised to provide invaluable exposure for the Indian toy industry, helping local companies break into global markets and connect with previously inaccessible buyers.
The fair also features a high-quality conference program, addressing critical topics such as the challenges faced by toy manufacturers in India and strategies to boost exports and achieve international distribution.
“With the marketing expertise of Spielwarenmesse, which has over 70 years of successful presence in the toy industry, Kids India is your gateway to the world’s biggest toy network”, says Ulrich.
As well, attendees from outside India can take advantage of ‘The ‘Hosted Buyers Program’, which enables interested international visitors to experience the trade fair live in a timely and cost-effective manner.
The SGEPC will reimburse flight costs for those travelling on 11 September in a package that .also includes two nights’ accommodation in a 5-star hotel in Mumbai. The application form for this limited offer is available on the Kids India website.