By Allison Watkinson
TLL Reporter
The Hugo brand has launched a licensed fashion collection, inspired by Disney’s classic stop-motion animated film, The Nightmare Before Christmas.
The Nightmare Before Christmas x Hugo collection includes a range of sweatshirts, t-shirts, hoodies, pajamas, socks, a scarf, a tie, a beanie and sneakers that feature iconography inspired by the film’s aesthetic and characters.
The licensed Hugo products feature a variety of Nightmare Before Christmas design accents such as bold prints, jacquard knits and gothic colors that focus on the movie’s main protagonist, Jack Skellington.
To accompany the launch of the licensed collection, the Hugo brand has released a promotional campaign inspired by the surreal style, graphic line work and high-contrast visuals of the film.
The campaign includes a combination of images and video content based on Hugo and The Nightmare Before Christmas’ distinct styles, and new promotional content has been shared through the Hugo brand’s official social media and e-commerce channels.
The officially licensed The Nightmare Before Christmas collection is available for purchase through in-person retail stores and Hugo’s dedicated e-commerce website.
First released in 1993 by Disney’s Touchstone Pictures label, The Nightmare Before Christmas is a stop-motion animated movie that was based on an original story and characters from the film’s producer, Tim Burton.
Directed by Henry Selick and written by acclaimed screenwriter Caroline Thompson, The Nightmare Before Christmas follows the haunting misadventures of Halloweentown’s mayor, Jack Skellington, as he attempts to capture the spirit of Christmas for the ghoulish residents of the town.
Owned by the Hugo Boss company, Hugo is a luxury fashion brand that focuses on offering apparel, accessories, fragrances and more that cater to affluent young adults. The Hugo brand specializes in creating clothing and accessories with a more casual and everyday style than the company’s flagship brand, Hugo Boss.