By Allison Watkinson
TLL Reporter
The Hershey Company and Nintendo of America are launching licensed Kit Kat and Jolly Rancher candy packages that feature characters from Super Mario.
The limited-edition Kit Kat and Jolly Rancher packaging includes a wide variety of licensed Mario characters from the franchises’ Super Mario Bros. Wonder and Mario Kart 8 Deluxe games.
“Video games and candy both have a way of bringing families together, creating shared moments of joy and laughter,” said The Hershey Company senior manager, Michael Conroy. “Together with Nintendo of America, we hope to turn ordinary days into cherished memories and invite all families to game with us now—with the new limited-edition Kit Kat bars and Jolly Rancher gummies packages—and all year-round.”
The Kit Kat candy packages are available with images of Super Mario Bros. Wonder characters like Mario, Luigi, Yoshi, Daisy, Princess Peach, Bowser and Elephant Mario.
The licensed packaging for the Jolly Rancher gummy brand features a range of character designs from the Mario Kart 8 Deluxe game including Mario, Luigi, Yoshi, Princess Peach, Bowser and Donkey Kong.
The licensed Super Mario x Hershey candy is currently available for purchase through major retailers and store locations across the United States.
In addition to the limited-edition packaging, the Hershey Company is hosting a Nintendo gaming inspired online sweepstakes for fans located in the U.S.
The no-purchase necessary Hershey sweepstakes event will run until December 31, 2024 and will offer fans a chance to win hundreds of different prizes.
Hershey’s is a global confectionary company that specializes in manufacturing a wide variety of branded candy products, desserts and beverages. The company also operates an extensive licensing program that includes themed experiences, food & beverage collaborations, consumer products, merchandise, digital content, entertainment and more.
Nintendo’s Mario Kart 8 Deluxe and Super Mario Bros. Wonder video games are available to play on Nintendo Switch gaming systems.
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