By Allison Watkinson
TLL Reporter
Pura Vida has launched a collaborative partnership with Dutch Bros for a limited-edition, licensed friendship bracelet.
The limited-edition bracelet features the logo designs from both brands, alongside the signature colors of the Dutch Bros’ coffee brand and the distinct aesthetic of Pura Vida.
The co-branded friendship bracelet is available at all Dutch Bros café locations throughout the United States with the purchase of any large drink order. The limited-edition bracelet can also be purchased directly through the Pura Vida brand’s official e-commerce website.
First founded in 1992, Dutch Bros is a drive-through coffee company that offers a menu of fully-customizable, hand-crafted coffees and drinks.
The company’s menu offers its customers a wide variety of beverage options including specialty coffees, cold brews, teas, sodas, Dutch Bros Rebel energy drinks and more.
Pura Vida is a lifestyle brand and bracelet manufacturing company that is known as the creator of the original friendship bracelet. Operating as a certified B Corporation, Pura Vida has donated over 5 million dollars to support various environmental and humanitarian causes since the company’s launch.